iPad is set to dominate market through 2012: price is right

This won't come as a shock to many, but Apple's iPad is all set to continue world dominance through 2012, according to analyst reports released in the last couple of days.

The new report shows that Apple have no fear of being overtaken by a new product. The July 7th analysis which was issued by the Canaccord Genuity, and primary analyst T. Michael Walkley has pointed out that Apple have the price point spot on. Other tablets are having a hard time undercutting the price and with such a strong list of applications and support it is proving difficult to even get a foothold in the sector. “Our checks indicate both the Motorola Xoom and RIM PlayBook have not sold well at current price points, as we believe competing tablets must sell at a substantial discount to the iPad 2.” they said.

So far, the major players in this sector have been unable to undercut the iPad significantly, which will be needed to get sales figures increasing. Apple's share of the market at this point is 56 percent, with Samsung trailing with 12 percent in second place. Asus have 5 percent, and they are followed by LG, Research In Motion and Motorola, with 3 percent. HTC have 2 percent.

Amazon have not released their new tablet yet, but the analysis shows their 2011 at 5 percent. The report shows that Apple will lose 5 percent of the overall market to competing products.

The reported added “Given the iPad 2’s affordable prices we believe competitors such as Motorola Mobility and RIM would have to sell their tablets at break-even or worse in order to capture stronger market share than our current estimates.”

Microsoft have plans to make a tablet next year, with the upcoming Windows operating system taking center stage. Projections for sales look healthy, especially within the business sector. So between Amazon and Microsoft, they pose the biggest challenge to Apple, however it is not yet sure how much of a market they can take from the Cupertino gadget maker. Digitimes have reported that Amazon are acquiring a surplus of panels in September with the aim of shipping four million units by the end of the year.

Digitimes said “TPK, a major supplier of touch modules for Apple’s iPad tablet PCs, has been reluctant to make a commitment to supplying touch panels to Amazon on concerns of capacity. Winek has also landed a fair amount of orders from Apple recently… its production schedule will become tight in the second half of the year and it may be difficult for the company to accommodate orders from Amazon.”

Kitguru says: Apple to remain at the top in 2012. Not really a shock to anyone.

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