Steve Jobs is one of the tech industries more dynamic speakers and he received a standing ovation from the 5,000 Mac faithful after his presentation at the Worldwide Developers Conference.
Jobs has not been well, and he looked thin and rather poorly on stage, although he never mentioned his health during his speech to the assembled masses. His main topic of conversation was the iCloud platform, which he says is going to change how people use their computers. He walked onstage to the upbeat James Brown track ‘I Got You (I Feel Good)’.
The iCloud will allow consumers to play their music and get access to data from any Apple device without the need for storage capabilities.
Jobs said “We’re going to move the digital hub, the center of your digital life, into the cloud. Everything happens automatically and there’s nothing new to learn. It just all works.”
If you don’t know what ‘cloud computing’ is all about, a brief overview. The data and software are stored on servers and devices will get access to it through the internet. Analysts are claiming that the iCloud platform will create a new model for media consumption, bringing the cloud, which corporations are already using to many consumer devices in the coming year.
The Apple event was a showcase of Job’s oratory skills and he said that the iCloud beta version will be made available this week. In the Winter, users will pay $24.99 a year to have their song libraries available for iTunes for playback on any Apple device.
iTunes Match is a new feature which Jobs also spoke about, it scans a hard drive to automatically generate a song list available on the iCloud. This is a step ahead of Google and Amazon offerings which rely on the user to upload the songs themselves.
KitGuru says: Analysts claim that Apple’s adoption of cloud computing is going to place a lot of pressure on Microsoft.