While graphic card manufacturers across the globe work to create ever bigger and more powerful products to smash the latest games, Asus engineers have taken a step back, drunk some green tea, contemplated their place in the universe and decided to showcase their design skills in a different way. KitGuru …

When we realised that the highly anticipated Steve Jobs biopic was running late, we headed down to the nearest Apple store. There can always be a difference between an initial announcement and the actual launch of a product. That's true for hardware, software and – apparently – films. While the jOBS …

Johan Anderson is a programmer who has dedicated his life to making games more immersive. From his days developing some of the most famous games on the Sega Mega Drive, he has been focused on creating ‘believability'.  He famously laid out a series of 5 major problems that he would …

While the computer industry moves from one new technology to the next, increasing the percentage of those who ‘have access' all the time – the computer magazines themselves continue a long, slow, lingering death. While there may be many reasons for the huge downturn over the past 10 years – …

We love a bit of argy-bargy at KitGuru. There's nothing quite like a couple of multi-billion dollar corporations slugging it out, toe-to-toe, for market share. Right now, it looks like the winner is going to be you, the KitGuru reader. For our American cousins, argy-bargy is where everyone gets very …

As any Guru of the Kit knows, your performance parts are only as good as the cooling solution you provide to take the excess energy away from the vital components. From its new-found position as ‘Number one for AMD graphics', Asus has great cooling technology and it's bringing it to …

Go almost anywhere in the world and ask people what kind of building they want to work in – and Google's creations are discussed early on and with passion. The company prides itself on integrating humanity into one happy unit. KitGuru wonders how this will work in Israel. Opening a …

While the kick off point of the Leveson Report was the hacking of celebrities phones, the final solution to the problem seems to be shrouded in a cloud of uncertainty and contradiction. KitGuru ponders life behind bars for those found to be on the wrong side of at least one …

While the industry itself might be experiencing wobbles, games still rake in a huge amount of money. But the traditional methods of promotion might be in trouble if the apparent lessons learned from the ‘Aliens: Colonial Marines' launch prove accurate. KitGuru considers the power of a well placed ad campaign. …

In life, people walk in a lot of different directions. It's often said that a leader without followers is just a bloke taking a walk. You know you're leading when you look over your shoulder and find that the next person is right behind you – taking the same steps/turns …

The market for storage shows no sign of slowing down and, recently, there has been a big push to make back-up and sharing systems as easy to use as possible. For many, that means cross-platform compatibility and no wires. KitGuru takes a look at Patriot's latest launch. Here at KitGuru …

With an 8 core processor and 1080p rumoured, Samsung is promising an iconic phone. Times Square is an iconic location. This afternoon, Samsung will take over the whole square for what promises to be the biggest launch in phone history – for what Samsung hopes will be the biggest selling …

Online shopping is all about fulfillment. While you might spend time researching your purchase – from the time you hand over your credit card information, all you care about is getting satisfaction. One of the UK's most popular online resellers has spoken with KitGuru about its decision to upgrade from …

The appointment of Roy Taylor, former nVidia VP for global graphics sales, was reported on KitGuru first. At the time, we could see the significance of AMD CSO John Byrne's team selection – but the question would remain, “How long would it take for Roy to begin impacting AMD's business”. …

There are press briefings, there are the whispers you get around certain companies and there the ‘friendly chats in a quiet corner, when no one is listening'. With or without alcohol, our experience says that ‘3' is the way to go when you really want to know what a major …

Historically. the CeBIT trade show was all about innovation. It was the place you went to see products that had not been released and which might change the market for good. At CeBIT 2013, inovation was thin on the ground – except in the massive GFT booth, branded CODE_n. KitGuru …

The days of building a slightly better mouse trap and waiting for the customers to bang down your door are gone. These days, marketing is everything. Ahead of CeBIT 2013 and the showcasing of its latest APU products, KitGuru catches up with the chap who's taken over generating demand for …

Having VP-ed at the highest levels in the tech industry, Patrick Moorhead has now started his own consultancy and he came over to Monte Carlo to share his latest insights with an eager crowd of EMEA's top buying and selling talent. KitGuru operatives managed to sneak out some telling shots. …

When January 2014 rolls around, 29 million Bulgarian and Romanian citizens will have free right to passage across the European Union – able to settle and work in any country they choose – without the need for additional documentation. Many to the right of politics are concerned, but KitGuru caught …

Seems like we can't open our inboxes without more news about AMD re-vamping its internal structure. The latest appointment put John Taylor (no relation to Roy, or so we're told) into the communications hot seat. KitGuru considers the challenges he will face and whether he is perfectly suited to the …

The design team at Thermaltake have at least 2 definite methodologies. One focuses on creating iconic masterpieces like the Level 10 chassis and the ‘M' mouse. The other line of thinking is based around making plastic look aggressive and not cost too much. The A41 Chaser is in the second …

As the various markets have come together over the past few years, we hear the word ‘convergence' more and more. Normally it means the process of bringing ever more technology into a single device, but KitGuru has noticed a different kind of convergence. One that Audio Technica is planning to …

Over at the Distree 2013 event in Monte Carlo, the cream of the European, Middle East and African (EMEA) IT industry have gathered for 3 days of friendly connection, competitive jostling and a little mutual commiseration. Alongside the technology show itself, break out rooms are filled with briefers eager to …

There are a million different ways to get a good understanding of a market. Some are obvious and others less direct. KitGuru has been checking out alternative sources of information to try and get to grips with Apple's situation: Will it continue to be mega strong in the future or …

We all knew it would happen, but we just weren't sure when. The price battle surrounding ‘serious/sensible tablets' looks to be well and truly underway – with former world heavyweight champ, Acer, leading a new charge. KitGuru scans for bargains in its inbox. Using the ever more popular 7″ format, …

While the world plus dog awaits the iPhone 5s with baited breath, the fine people of Brazil are already able to buy a new kind of iPhone – one that ships without being locked down with Apple's iOS. Strange. KitGuru looks at a pile of 196 pound coins and wonders …

One of the most powerful additions to the arsenal of a formula one team is the ability to  come up with a novel solution to an engineering problem and then print it out. But what if you could do the same with human organs? KitGuru ponders the possibility of low …

You will have read a lot of coverage on Biostar's latest Hi-Fi technology for mainboards on KitGuru recently – well now here's your chance to win one of THREE Biostar HiFi A85W boards in our exclusive competition! No ordinary mainboard, the Biostar HiFi A85W has the ability to help create …

We all know Arctic from their cooling products, but as KitGuru discovered a couple of years back, the company has big plans to expand into new markets – and the launch of its brand new, media centre platform is part of that plan. KitGuru checks out the quality on offer …

You might not recognise the name, but Stephen Bates is the ‘laughing fool' whose business card says Managing Director for Europe at Blackberry – the besieged smartphone maker. We missed his live interview on the BBC first time round, but a great blog by Willard Foxton at The Telegraph drew …