Apple

We reported last week that Apple have adopted a new style of advertisement and their listed titled ‘Hollywood' was seen at the Oscars on Sunday. Just as ‘Alive' and ‘Together' before, the latest advert focused on three keywords which highlight some of the 300,000 applications made especially for iPad users. …

Apple said yesterday that some of their employees Macintosh computers were attacked by hackers. The admission by the company is unusual and highlights that the ‘once impervious' Macintosh computer is also vulnerable to malicious code. Apple admitted that a ‘small number' of computers became infected after employees visited a website …

Apple have released two new TV adverts at the weekend for the iPad and iPad Mini. The two ads are called ‘Alive' and ‘Together' and signal a new style of approach for the company since Steve Jobs died. Both of the adverts start with a quick display of adjectives shown …

There are a million different ways to get a good understanding of a market. Some are obvious and others less direct. KitGuru has been checking out alternative sources of information to try and get to grips with Apple's situation: Will it continue to be mega strong in the future or …

While the world plus dog awaits the iPhone 5s with baited breath, the fine people of Brazil are already able to buy a new kind of iPhone – one that ships without being locked down with Apple's iOS. Strange. KitGuru looks at a pile of 196 pound coins and wonders …

The inside murmurings of Apple's iWatch just won't vanish. Kitguru spoke with an insider in Taipei last night close to Apple who requested to remain nameless. Our source claimed that the recent reports on the ‘iWatch' are based on Apple insider information which has leaked. The ‘iWatch' name however may …

According to reports, Apple are testing a ‘watch-like device' which may have some features similar to a smartphone. This could mean a watch with built in Mapping, text message capabilities and even preinstalled with fitness applications. The Wall Street Journal has reported from sources that Apple have discussed this kind …

The battle between Apple and Samsung has been long drawn out, and still continues however the latest news to hit would indicate that Tim Cook (now the CEO) was against the legal action against Samsung. Tim Cook took over the reigns when Steve Jobs died, but new reports say that …

Apple have been battling against the jailbreaking crowd for as long as we can remember. The latest version called evasiOn has been a long time coming, but according to information received, it appears that it has been installed more than 7 million times in only six days. According to Apple …

Apple have said there are nearly 300 million iPads, iPod Touches and iPhones running iOS6, which was released in September last year. The iOS6 launch was marred by the replacement of Google Maps with Apple's seriously flawed mapping software. To address this, Google have released their own MAPS app for …

Apple have updated their mobile operating system to bring the refresh to iOS 6.1. The company have added fixes and security patches but there is no significant improvement to their flawed Maps software. The move to 6.1 should have been more significant for the company – after all it is …

According to 9to5Mac Apple may be releasing a new super high capacity iPad with 128GB of onboard flash memory. My sources in Taipei were unable to confirm the rumor, although they had heard it. Increasing the memory to 128GB would double the current capacity. We can only guesstimate a pricing …

In a touching bookend to the life of Steve Jobs, Apple is finalising its announcement for the launch of the iPad 5 in March with stock in stores to coincide with the release of the Ashton Kutcher pic ‘jOBS' at Easter. Any jokes regarding the rebirth of our saviour probably …

Steve Jobs had apparently threatened Palm with a patent suit if they didn't agree to not hire Apple employees. The report came from Reuters which was made public yesterday. The court filing is part of a class action lawsuit against Apple, Google, Pixar, Lucasfilm and others over an agreement those …

500px are a Toronto photo sharing startup and they reported that both of their applications 500px for iOS and ISO500 have been pulled from the Apple Application store due to concerns over nude photos. Both of the applications are popular, and have acquired over 1 million downloads, according to a …

Apple have posted a job on LinkedIn which shows that the company are wanting to enhance the SIRI software, which has its roots in a Pentagon-funded artificial intelligence research project. Apple want SIRI to be ‘smarter'. The ad read “[S]omeone who combines a love for language, wordplay, and conversation with …

Last year Apple fired John Browett, the ex Dixons executive who joined as Vice President of retail. Browett joined Apple as a replacement for Ron Johnson who left Apple in 2011. The latest reports indicate that Jerry McDougal has just resigned as Apple's Retail VP. ifoAppleStore says  that McDougal's responsibilities …

Apple are the world's most valuable company but even they have little ups and downs. As we reported yesterday, they halved their orders for component parts for their iPhone 5. Apple had originally ordered 65 million screens from LG Display and Sharp Corp for the 2013 Q1 period. Due to …

According to a report from the Wall Street Journal, Apple have asked their suppliers to reduce part orders for the iPhone 5 due to ‘weaker than expected' demand. Some of these orders have been cut in half from the original expectations. Sources in direct contact with the WSJ said that …

We are now living in the last days of the USA being the biggest power on Earth. Buried under a tremendous amount of debt and a continuing struggle to understand which direction to take in order to stimulate growth, American companies are now looking at the ‘East' for solutions. KitGuru …

Apple customers have downloaded more than 40 billion applications since their App Store opened in July 2008. Half of those downloads happened in 2012. Jobs was initially reluctant to allow third party developers into the App Store. His style was always to ‘lock' everything down, a growth problem for the …

Love them, or loathe them – few tech companies can inspire enthusiast users to debate the worth of a product in the way that Apple can. 2013 looks set to hold a list of goodies for fans of the shiny technology fruit maker. According to Analysts Gene Munster and Douglas …

For years, everyone who tried Windows on a phone would complain that Microsoft were idiots – and that you could not move a clunky/chunky Windows OS onto a handset. Now Microsoft, ever popular chaps that they seem to be, are getting battered for putting the mobile interface onto a desktop. …

Apple have decided that they won't be fixing their faulty ‘Do Not Disturb (DND) function' on iOS6. They have told their user base that they should just wait until 7th January 2013 when the bug will ‘resolve itself' without the need for further action. Some developers say that they know …

Many people missed the iPad 4 launch. While it was clear to KitGuru, back at the start of September, that Apple was going to run foul of UK Trading Standards law with accessories – we knew that the solution was a new iPad. However, with all the Mini iPad hype, …

Apple were hit in China with a £102,000 fine after a ruling which said they were responsible for applications which appeared on its App Store containing unlicensed content. The Beijing No 2 Intermediate People's Court said that Apple had violated China's Copyright Law and have ordered it to pay up …

There have been rumors now for months that Apple may be releasing an iOS based watch, called the ‘iWatch'. The news is failing to subside and TGBus, a Chinese Tech website are still claiming that Apple are planning to release a 1 – 1.5 inch OLED screen watch, The reports …

It's not often that a company can say that they made an entire class of products viable, single handedly. IBM did it with the PC, Apple with the tablet and Asus with the netbook. Sometimes the new class is defined by features and functionality (as is the case with the …

Luxa2 is the ‘executive goodies' division of Thermaltake. While the core company brand deals with chassis etc and Tt eSports handles the pro-gamers kit, Luxa2 focuses on all things Apple. KitGuru checks the latest offers to see if they are really golden and delicious. Hot on the heels of its …

When it comes to business, we all know Apple are ruthless and they have refused to license rights to use their Lighting connector to a startup Kickstarter funded project. This group of people wanted to build a portable charging device and had raised $139,170 from donors already. They are going …