CSO John Byrne claims AMD is leading in exclusive KitGuru interview

1. Setting the scene2. AMD is actually leading3. How successful has the APU been?4. AMD's 3 Stage Plan5. Future Finances6. Ambidextrous Computing7. Gaming and DX8. ...and finally, workstations9. View All Pages

Anyone can say that a market is successful. Unless you are able to put a number on it, it's difficult to understand just far a new category like APU has permeated the various global markets.

.So how successful has the APU been?

“Since inception, we have now sold more than 100 million units”, Byrne told us. “We have successfully created a new category with APU, and that is true leadership”.

We asked Byrne to break down the way these new markets line up. What makes a market appealing to AMD going forward?

“Server silicon is worth around $10 Billion”, explained Byrne. “Those sales come with a margin that is typically much higher than desktop or notebook parts”.

That's all well and good, but how can AMD seriously mount a challenge into a market that large and competitive?

“We have good hardware and a clear plan but, more importantly, we have a team of world class people on board”, he said. “Our teams now recognise just how powerful our 3-step approach is”.

Checking the latest releases from AMD, it's also interesting to note that its SeaMicro SM15000 products are busy setting world records for OpenStack deployment and performance.

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