nVidia slashes prices and takes fight to AMD

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We love a bit of argy-bargy at KitGuru. There’s nothing quite like a couple of multi-billion dollar corporations slugging it out, toe-to-toe, for market share. Right now, it looks like the winner is going to be you, the KitGuru reader.

For our American cousins, argy-bargy is where everyone gets very hormonal – and that’s when things get interesting. AMD stirred the pot with the release of the  7870 Tahiti LE, alongside the 7790 launch and appointment of former nVidia global VP for GPU sales, Roy Taylor.

Now, it seems, Fiona Faulkner [nVidia's queen of European sales - Ed] and her team are getting ready to wrestle in the mud.

You can read KitGuru’s predictions about the ‘GTX 655 Ti’ Vs 7790 match up over here.

Up and down the UK, resellers have been told that the up-coming launch of the ‘GTX655 Ti‘ will be preceded by a drop in price on standard/established nVidia stock.

Starting ‘very soon’, you can now pick up the following deals from nVidia partners, with the promise of more to follow in other areas:-

  • £98 1GB GeForce GTX 650 Ti
  • £153 2GB GeForce GTX 660

Get a complete list of the leaked pricing over here.

nVidia Price Cut GTX 650 Ti KitGuru nVidia slashes prices and takes fight to AMD

Some of the new pricing looks great, but how much will the drop cost nVidia in terms of price protection for the channel? Every time we get a bargain, someone has to pay for it. We reckon Fiona has a big budget set aside to make nVidia's mid-range hot.

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KitGuru says: Anyone looking for value for money just got a serious boost in the arm. With the 7850 cards as aggressive as they can be in light of a strong dollar – and the 7790 joining the action at just over the £100 mark, nVidia is confirming that it won’t go quietly into the night and certainly not without a fight. With warm weather around the corner, the market will constrict, and that’s when Roy and Fiona will find themselves locked in a deadly battle for market share.

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  • Luay

    First, Budget cards are a lost cause. In three months, Haswell-motherboards-built-in GPUs will perform the same. Anything below HD 7850/ GTX 660 won’t make any sense at all.

    I’m being optimistic when I say about two thirds of the GPU market will disappear. My hope is that new games/hardware will attract new high-end PC gamers and increase market size.

    Second, what Nvidia needs to answer to- and is burying its head in the sand instead- are two products;

    1) XFX HD 7970 DD $370 after rebate.
    2) XFX HD 7950 (ref.) $270 after rebate.

    I’ll consider Nvidia when Axial cooling GTX 680 and 670 cards are priced $400 and $300 respectively.

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