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Nvidia might phase out 2GB GTX 960 in favour of 4GB version

This week the rumour mill is churning out some news about Nvidia's budget friendly GTX 960 graphics card. According to an add-in board partner source, Nvidia wants to reduce product supply of the 2GB GTX 960 and eventually only offer a 4GB version. This move could potentially put the GTX 960 in a better position competitively while also being more attractive to buyers.

According to a new report, Nvidia is looking to shuffle around its budget GPU offerings a bit, right now the green team has the 2GB GTX 950, 2GB GTX 960 and 4GB GTX 960 sitting in the  £129.99 to £199.99 price bracket. Removing the 2GB GTX 960 would clean things up a bit and potentially convince more people to spring for the 4GB GTX 960.

inno3d_geforce_gtx_960_4gb

The anonymous AIB source in question spoke with HWBattle, so we can't verify the legitimacy of this information. However, assuming everything is true, then Nvidia will also be putting its GTX 960 in a better position to compete with AMD's similarly priced graphics cards, including the R9 380, which also comes in 2GB and 4GB variants.

The difference between 2GB and 4GB of VRAM won't be too noticeable in a lot of titles. However, newer games and engines have become much more demanding on both video card memory and system memory over the last year, so the move would help keep Nvidia's budget cards relevant for longer while we wait for Pascal next year.

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KitGuru Says: While the GTX 960 is still a competitive card in the sub £200 price bracket, it looks like Nvidia wants to push it a bit more. These cards still have to last quite a while too, as Pascal isn't due until later next year. What do you guys make of this? Would this be a good move from Nvidia? 

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8 comments

  1. Well, first, don´t get why make 2 and 4GB version 960 cause normally you play 1920×1080 resolution with those cards and no matter which one you have. So this is bad news for players cause 4GB cost more than 2GB and for many players, there is no reason buy 4GB version :/

  2. At the point where you need 4gb of vram, you also need a better gpu than the 960. I don’t really see the point in this.

  3. Believe me you notice the difference. I switched to a Evga 4gb 960 from a 2gb R9 270X. The difference was night and day. My 270X choked on 1440p. My 960 absolutely crushes it. I’m playing Phantom Pain with every thing on High and 1440p. Nothing but smoothness.

  4. That’s not really a clear cut comparison, because GTX 960 sits between R9 280 and R9 280X.

  5. I can see two reasons for this:
    1. 4GB version sells better
    2. relatively significant number of people is buying pairs for SLI

  6. 4gb compare to2 go,that is a good comparison.

  7. 1. Sits between a 280 and 280X. Link to where I can see this info for myself?

    2. I’m pretty sure the 960 performs better considering it’s own architecture rather than being a rebrand (http://www.anandtech.com/show/7828/amd-announces-radeon-r9-280-radeon-hd-7950b-returns) and plus it was released only this past January (http://www.geforce.com/whats-new/articles/introducing-the-geforce-gtx-960) vs the 280/280X which released March of 2014 (http://www.digitaltrends.com/computing/amd-reveals-279-radeon-r9-280-graphics-card-week/).

  8. 1. Take a look at any review, I think I saw it on TechPowerUp that 2GB version of 960 performs just below R9 285.

    2. Yep, that’s why I said it’s not clear cut comparison of 2GB vs 4GB. There are architectural differences which give advantage to GTX 960 over 270X. Vs 280X, 960 loses because of brute force of it.