Asus ship the Maximus IV Gene-Z in a Republic of Gamers style box with key points listed along the bottom.
The box is a gatefold design which folds out to reveal various specifications in list form.
Inside there is a comprehensive bundle including a ROG sticker, literature, driver/software DVD, ROG connect cable, Sata cables, backplate, SLI cable and identification stickers for the cabling. Asus also include cable ties and several Q connectors to make installation easier.