The plain brown cardboard case has a label on one end that shows you have just spent the best part of £400 on a DS415play.
It takes a special type of geek to wonder why the model code is DS415play, rather than DS414play, as we are still very much in 2014. The answer to that question is simply that Synology skips on to the next year once they have passed the middle of the current year.
Inside the box you get the usual external power brick, an Ethernet cable and a bag of screws, however these are only necessary for 2.5-inch HDD/SSD as 3.5-inch HDDs use a tool-free mounting system.