Overclockers UK slashes prices of GeForce GTX 970/980 cards

Overclockers UK on Thursday slashed prices on various GeForce GTX 970 and GeForce GTX 980 graphics cards by Inno3D. Thanks to price-cuts, OcUK now offers the cheapest GeForce GTX 970 boards in the United Kingdom. The company is also the first to offer a GeForce GTX 980 for £399.95.

“Inno3D have been winning awards left, right and centre for their new 900-series cards and to celebrate Halloween I've scared myself senseless and as such I am setting a new low price-point on GeForce GTX 970 in the UK,” said Andrew “Gibbo” Gibson, a purchasing manager at Overclockers UK. “This deal is incredible and, yes, we are making practically no money by doing it. But on the upper-hand we will probably sell 1000+ units this weekend.”

Starting today, the online store will offer the following graphics cards at discount prices (prices include VAT):

• Inno3D GeForce GTX 970 OC 4GB (N97V-1SDN-M5DSX) – £239.99;
• Inno3D GeForce GTX 970 “iChill Herculez X4 Air Boss Ultra” 4GB (C97U-1SDN-M5DNX) – £289.99;
• Inno3D GeForce GTX 980 4GB (N980-1DDN-M5DN) – £409.99;
• Inno3D GeForce GTX 980 “Herculez X3 Ultra” 4GB (N98V-1SDN-M5DNX) – £399.95;
• Inno3D GeForce GTX 980 “iChill Herculez X4 Air Boss Ultra” 4GB (C98U-1SDN-M5DNX) – £455.99.

Nvidia’s GeForce GTX 980 (2048 stream processors, 128 texture units, 64 raster operations pipelines, 256-bit memory bus) and GeForce GTX 970 (1664 SPs, 104 TUs, 64 ROPs, 256-bit memory bus) graphics cards are based on the GM204 graphics processing unit powered by the second-generation Maxwell architecture that offers high performance amid moderate power consumption. The GM204 supports the latest industry-standard application programming interfaces like DirectX 11.1, OpenGL 4.3, OpenCL 1.1 as well as a set of Nvidia’s proprietary technologies like SLI, G-Sync, voxel global illumination (VXGI), dynamic super resolution (DSR), multi-frame sampled anti-aliasing (MFAA), CUDA, PhysX, 3D Vision and so on.

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KitGuru Says: If you are in the market for a GeForce GTX 900-series graphics card, it looks like it is time to buy, if you want one now and with a discount.

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