Confirmation that nVidia slashed the price of GTX590

There have been a lot of rumours in the market, saying that nVidia had to reduce the price of the GTX590 prior to the launch. But the question remains, is it true and how much was the drop?

In the KitGuru analysis, it was hard to see why nVidia had launched the GTX590 at the price they had, way after the Radeon HD 6990 was in the market. Also surprising was the announcement that the GTX590 is the fastest card on the planet. In the KitGuru Labs, we scored it 11 wins to AMD with 7 to nVidia. If the GTX590 had arrived just before the Radeon HD 6990, then it would definitely have taken the crown – it is faster that the HD 5970.

Oh well. Back to the pricing.

While the price of the GTX590 can be up to £100 more than the faster Radeon HD 6990, the really surprising fact is that it was going to be up to £150 more.

Word from the channel is that a price drop of up to £50 was communicated to stores just before the launch happened. We noticed on stores like Overclockers.co.uk that GTX590's such as the Gigabyte model were being listed for £650 at launch time.

It's surprising stuff.

In the past, nVidia has managed to capture the performance crown with a series of great cards – and we can't recall any of them being surrounded in the kind of controversy that's been attached to the GTX590.

Still, with a little downward movement on pricing, the new BIOS flash and an updated driver, this is still the fastest nVidia card on the market by some distance.

KitGuru says: Thank god they did not run with the higher price. Would have been a bad day for nVidia enthusiasts.

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