nVidia slashes latest Quadro prices by 50%

OK, KitGuru is officially shocked. Droping the price of a mainstream card like the GTX460/470 in reaction to AMD's 6850/6870 is perfectly natural and makes good business sense. These are fast moving cards, in a highly competitive market, and the busiest quarter of the year is upon us. Business sales are not so seasonal, there is far less price pressure on product and nVidia has enjoyed a MASSIVE lead in the workstation and professional market for many, many years. Huge price cuts on the latest Quadros? KitGuru investigates.

Speaking on the subject of nVidia's Quadro market, CEO Jen Hsun Huang said “We have delivered excellent results in Quadro professional graphics”. Confident stuff.

While everyone knows that the initial Fermi cards were less exciting that we all hoped, Huang has also been very upbeat about how the various markets will receive nVidia's new products.

Specifically, he said “We expect to drive revenue and grow market share with new products that are gaining momentum in each of our businesses”. That's also nice and upbeat. Exactly what Wall Street and nVidia customers everywhere wants to hear.

Sure, nVidia has (in Huang's own words) fallen “Significantly short of expectations”, he also said that he expects market conditions to change rapidly.

With all of that confidence, and the knowledge that nVidia has had the professional space all to itself, how should we evaluate nVidia's latest message to all of its global partners?

KitGuru has read the entire offer several times and it is still confusing. If it was old stock, we could understand it, but at a time when nVidia has just posted loses of more than $140 million, why would it want to reduce its number one margin product by half.

If anyone has any ideas, including nVidia personnel who are close to this kind of promotion, then we'd love to hear an explanation.

KitGuru says: If you are a professional user who is in the market for an updated workstation, this is an offer you can't ignore. Videos on the amazing ‘50% off' 6000 series can be seen here.

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