AdSense | KitGuru https://www.kitguru.net KitGuru.net - Tech News | Hardware News | Hardware Reviews | IOS | Mobile | Gaming | Graphics Cards Fri, 16 Mar 2018 12:15:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.kitguru.net/wp-content/uploads/2021/06/cropped-KITGURU-Light-Background-SQUARE2-32x32.png AdSense | KitGuru https://www.kitguru.net 32 32 Google will be banning cryptocurrency ads from June onwards https://www.kitguru.net/channel/generaltech/matthew-wilson/google-will-be-banning-cryptocurrency-ads-from-june-onwards/ https://www.kitguru.net/channel/generaltech/matthew-wilson/google-will-be-banning-cryptocurrency-ads-from-june-onwards/#respond Wed, 14 Mar 2018 18:41:54 +0000 https://www.kitguru.net/?p=367235 Following in the footsteps of both Facebook and Twitter, soon Google will begin banning cryptocurrency adverts on its platforms. Various coin exchanges, ICOs and other ventures will lose access to Google's AdSense platform starting in June. In January, Facebook announced that it would be cracking down on cryptocurrency related advertisements on its platform after a …

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Following in the footsteps of both Facebook and Twitter, soon Google will begin banning cryptocurrency adverts on its platforms. Various coin exchanges, ICOs and other ventures will lose access to Google's AdSense platform starting in June.

In January, Facebook announced that it would be cracking down on cryptocurrency related advertisements on its platform after a flurry of scams began doing the rounds. Earlier this week, Twitter made a similar move and now starting in June, Google will be doing the same thing. Google confirmed its plans in its latest ‘bad ads' report, where it revealed that over the course of 2017, it took down 3.2 billion advertisements that violated its policies.

Google didn't offer a specific reason for its ban on cryptocurrency advertising, but I would assume that its reasons are similar to Facebook and Twitter. Since Bitcoin boomed in December, there have been plenty of schemes running, encouraging people with little knowledge of crypto to invest their savings and retirement funds in order to strike gold.

Aside from scams, governments are also beginning to step in with plans to regulate cryptocurrency over fears that it is being used to fund criminal activity.

Discuss on our Facebook page, HERE.

KitGuru Says: There will always be a market for cryptocurrency, but it looks like this advertising crackdown will slow down its growth in the mainstream. Ultimately, I see this as a good thing, as the Bitcoin boom in December saw a surge of interest from the general public and plenty got taken advantage of. 

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Google details its built-in ad blocker for Chrome ahead of tomorrow’s release https://www.kitguru.net/channel/generaltech/damien-cox/google-details-its-built-in-ad-blocker-for-chrome-ahead-of-tomorrows-release/ https://www.kitguru.net/channel/generaltech/damien-cox/google-details-its-built-in-ad-blocker-for-chrome-ahead-of-tomorrows-release/#respond Wed, 14 Feb 2018 07:00:55 +0000 https://www.kitguru.net/?p=364178 Blocking advertisements is a popular practice when browsing the net, simply because websites have been abusing the system with intrusive pop-ups. Google in particular has had enough, having tested its own Chrome-based Adsense for over a month. Due to go live tomorrow, the company has detailed how it works and just what kind of advertisements …

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Blocking advertisements is a popular practice when browsing the net, simply because websites have been abusing the system with intrusive pop-ups. Google in particular has had enough, having tested its own Chrome-based Adsense for over a month. Due to go live tomorrow, the company has detailed how it works and just what kind of advertisements it will block.

The influence for the big change comes from a survey completed by the Coalition for Better Ads. The study housed 40,000 participants across Europe and North America, with the majority considering full page advertisements that block content and flashing animated ads to be the most annoying of the lot.

While Adsense will only be blocking 4 kinds of these ads on desktop, the majority of users will likely still make use of third-party plug-ins for the remainder. Mobile users have a much harder time considering there isn’t much of a workaround, however Google will lending a helping hand by blocking 8 types of ads on handheld devices.

Adsense works similar to that of third-party plugins, in that the URL is checked against a list of sites that fail the Better Ads Standards. If the site is flagged, it is then scanned, checking patterns associated with ad placement against scripts and images. These patterns rules set by EasyList, original designed for Adblock.

Luckily, it seems that most sites seem to have gotten the word as Google has reported that 42 percent of sites that originally violated its new standards have adjusted and dropped the intrusive practices. Those that have yet to change won’t be banned, but they will not see any profit come through as the ads won’t even reach the user base.

KitGuru Says: For anyone switching over to Google's built-in adblock over third-party variants, this will likely have a positive effect on the legitimate and courteous websites frequently visited too. Removing manual management of a whitelist would mean that visitors would always be supportive of the content produced.

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The EU has a new batch of antitrust complaints for Google https://www.kitguru.net/channel/generaltech/matthew-wilson/the-eu-has-a-new-batch-of-antitrust-complaints-for-google/ https://www.kitguru.net/channel/generaltech/matthew-wilson/the-eu-has-a-new-batch-of-antitrust-complaints-for-google/#comments Thu, 14 Jul 2016 13:00:11 +0000 http://www.kitguru.net/?p=299434 The European Union already has two antitrust cases running against Google at the moment, one for Google Shopping and another for Android. Now, it looks like a third case is brewing as the EU has some fresh antitrust complaints against Google's advertising business. According to the statement of objections, Google's AdSense agreements with third-party companies …

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The European Union already has two antitrust cases running against Google at the moment, one for Google Shopping and another for Android. Now, it looks like a third case is brewing as the EU has some fresh antitrust complaints against Google's advertising business. According to the statement of objections, Google's AdSense agreements with third-party companies breaks EU competition law.

There are three conditions found in the Google AdSense agreement that are singled out. The first is exclusivity, prohibiting third-parties to not source ads from Google's competitors. The second is Google's requirement that third parties take a minimum number of search ads from Google and reserve space on search pages that aren't above or next to Google's own search ads.

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The third condition that the EU is objecting to is the right to authorise competing ads. Those using AdSense are apparently required to obtain Google's own approval before making changes to any competing search ads.

If the EU finds that Google has violated antitrust laws, then it could be fined up to ten percent of its annual revenue, which in this case would be around $7 billion. Google hasn't provided a detailed response to this yet but the Google Brussels Twitter account has said that we can expect one in the coming weeks.

KitGuru Says: Google doesn't seem to have much luck when it comes to European antitrust laws. However, in this case it does seem like there are rules within the AdSense agreement that can get in the way of competition. It will be interesting to see if Google ends up having to make any changes to its terms of service after this.

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Judge throws out two class-action lawsuits against Google https://www.kitguru.net/channel/generaltech/matthew-wilson/judge-throws-out-two-class-action-lawsuits-against-google/ https://www.kitguru.net/channel/generaltech/matthew-wilson/judge-throws-out-two-class-action-lawsuits-against-google/#comments Sat, 21 Feb 2015 17:00:55 +0000 http://www.kitguru.net/?p=236908 A California court has decided to dismiss two class-action lawsuits against Google, which accused the company of bad business practises, despite a lack of evidence. Eventually, it was decided that the plaintiffs could not sufficiently support their claims. The first class action lawsuit claimed that because Google has other Android device makers bundle its own software …

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A California court has decided to dismiss two class-action lawsuits against Google, which accused the company of bad business practises, despite a lack of evidence. Eventually, it was decided that the plaintiffs could not sufficiently support their claims.

The first class action lawsuit claimed that because Google has other Android device makers bundle its own software suite on their devices, the mobile market has become “financially and creatively stagnated”. The lawsuit then went on to claim that this meant that consumers were paying too much for their Android devices. However, due to lack of evidence, a judge deemed the claims as ‘speculative' and eventually dismissed the suit.

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A second class-action lawsuit from the same law firm claimed that Google had knowingly shut down customer's AdSense accounts in an effort to avoid paying them their share of revenue.

Once again, the second class-action suit was thrown out by the same judge, based on lack of sufficient evidence and a weak argument. The cancelled AdSense accounts in question were shut down for violating Google's terms of service and therefore, were no longer entitled to revenue share.

Discuss on our Facebook page, HERE.

KitGuru Says: Class-action lawsuits rarely benefit anyone but the lawyers involved. Often plaintiffs will receive a relatively small payout while the lawyers take a sizeable chunk of the cash.

Source: The Register

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