apple CEO | KitGuru https://www.kitguru.net KitGuru.net - Tech News | Hardware News | Hardware Reviews | IOS | Mobile | Gaming | Graphics Cards Tue, 27 Mar 2012 07:28:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.kitguru.net/wp-content/uploads/2021/06/cropped-KITGURU-Light-Background-SQUARE2-32x32.png apple CEO | KitGuru https://www.kitguru.net 32 32 Apple CEO Tim Cook jets into China for PR mission https://www.kitguru.net/lifestyle/mobile/apple/taps/apple-ceo-tim-cook-jets-into-china-for-pr-mission/ https://www.kitguru.net/lifestyle/mobile/apple/taps/apple-ceo-tim-cook-jets-into-china-for-pr-mission/#respond Tue, 27 Mar 2012 07:28:48 +0000 http://www.kitguru.net/?p=84573 Apple CEO Tim Cook has traveled to China to talk with government officials as he tries to clear up a raft of problems in this heavy growth market. Cook has never been to China, since taking over from the late Steve Jobs last year. He is keeping to a guarded agenda that included talks yesterday …

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Apple CEO Tim Cook has traveled to China to talk with government officials as he tries to clear up a raft of problems in this heavy growth market.

Cook has never been to China, since taking over from the late Steve Jobs last year. He is keeping to a guarded agenda that included talks yesterday with Beijing's mayor and a visit to the Apple flagship store in the capital.

Carolyn Wu, China spokeswoman for Apple said “Tim is in China meeting with government officials. China is very important to us and we look forward to even greater investment and growth there.” She declined to give details of his agenda this week, saying only that he would meet government officials on Tuesday.

Apple CEO Tim Cook in China flagship store (image Reuters)

Cook was in the store, smiling at photographers and customers who were in the store. Some of these images hit blog sites shortly afterwards, ensuring the visit was well received by Apple fans.

There is no doubt that Cook's visit is to build public relations in one of the quickest growing markets, Apple's most important manufacturing hub and biggest potential market. They are already the biggest mobile market and Apple's second biggest market overall although Samsung are eating into their smartphone dominance lately. They have yet to launch their iPad3 in this market and are dealing with a Chinese firm, Proview over the local rights to the iPad trademark. This could damage sales if the issue isn't resolved soon.

Kitguru says: Tim Cook is a man on a mission. To revitalise Apple in China.

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Apple keeping options open for CEO replacement https://www.kitguru.net/lifestyle/mobile/apple/carl/apple-keeping-options-open-for-ceo-replacement/ https://www.kitguru.net/lifestyle/mobile/apple/carl/apple-keeping-options-open-for-ceo-replacement/#comments Wed, 20 Jul 2011 08:48:40 +0000 http://www.kitguru.net/?p=53681 Steve Jobs hasn't been well now for some time, and as we have reported in the past, he recently took some medical leave to get some rest and recuperate. The Wall Street Journal have an article up today which would seem to show that the Apple board of directors are keeping their choices open for …

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Steve Jobs hasn't been well now for some time, and as we have reported in the past, he recently took some medical leave to get some rest and recuperate.

The Wall Street Journal have an article up today which would seem to show that the Apple board of directors are keeping their choices open for a future successor to Jobs. Apparently they have been working with executive recruiters and ‘at least one head of a high profile technology company' claiming sources close to the company.

While the Wall Street Journal aren't claiming that Apple are actively recruiting for an immediate replacement, it appears they are trying to shortlist a handful of potential candidates, should Job's health deteriorate any further.

According to the article, it would appear that the whole board of directors have not been involved, and that Jobs himself might not even know about the process.


Jobs health has been in question now for months although recent reports would indicate that he has been fighting hard and has regained some of his strength. He has been active in many of the companies key management decisions and was holding conference calls from his home. While his body looks weak, clearly his mind is still very sharp and active.

Jobs keeps his personal life very private, and would rather focus on the business. An email he sent to employees was very telling of his state of mind at the time “Unfortunately, the curiosity over my personal health continues to be a distraction not only for me and my family, but everyone else at Apple as well.”

Steve Jobs has dealt with pancreatic cancer in the past and had a liver transplant in 2009. He said after the transplant “As some of you know, five months ago I had a liver transplant. I now have the liver of a mid-20s person who died in a car crash and was generous enough to donate their organs. I wouldn't be here without such generosity, so I hope all of us can be as generous and elect to be organ donors.”

Kitguru says: Will Apple be able to continue their world dominance without Jobs at the helm?

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Should Tim Cook get control of Apple? https://www.kitguru.net/lifestyle/mobile/apple/carl/should-tim-cook-get-control-of-apple/ https://www.kitguru.net/lifestyle/mobile/apple/carl/should-tim-cook-get-control-of-apple/#comments Wed, 19 Jan 2011 16:40:38 +0000 http://www.kitguru.net/?p=30273 KitGuru reported yesterday that Steve Jobs has taken a leave of absense, so he can deal with health issues that have been causing him concern now for many months. The big question we need to ask however is should he finally step down and hand over the company to Tim Cook? Tim Cook is an …

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KitGuru reported yesterday that Steve Jobs has taken a leave of absense, so he can deal with health issues that have been causing him concern now for many months. The big question we need to ask however is should he finally step down and hand over the company to Tim Cook?

Tim Cook is an experienced veteran within the industry. His father was a shipyard worker and he earned a B.S. degree in industrial engineering from Auburn University and an M.B.A. from Duke University's Fuqua School of Business in 1988.

Tim Cook: should he replace Jobs?

Cook was CP for Corporate Materials in Compaq before he was hired by Steve Jobs himself to join Apple. He initially served as Senior Vice President for Worldwide Operations and he was also the COO of computer reseller division Intelligent Electronics. He spent 12 years as director of North American Fulfillment within IBM's personal computer business.

While Steve Jobs gets all the credit for Apple's success, Cook has been publicly praised for pulling Apple out of manufacturing, by closing factories and warehouses around the world. This had a huge impact on Apple by helping them reduce inventory levels and to streamline their supply chain, increasing profit margins. By January 2007, Cook was promoted to COO. His experience also extends into other fields as he serves on the board of directors for Nike.

When Steve Jobs was out in 2004 recovering from pancreatic cancer surgery, Cook took over the reigns as Apple CEO for 2 months.

In 2009 Cook also took over as Apple CEO while Steve Jobs took absense for a liver transplant. With Steve Jobs out again for health reasons Cook will become the CEO, handling Apple's day to day operations.

Tim Cook is also a fitness enthusiast, regularly at the gym, seen cycling and hiking. His work record and health record are faultless.

No one knows how long Steve Jobs will be out this time, Apple have been secretive on the subject, protecting his privacy and they are equally as happy giving Tim Cook the reigns again.

Analysts on Wall Street feel that Steve Jobs health is a deciding factor in the move to appoint Tim Cook as CEO and that it needs to be more permanent. Analyst Brian Marshall with Gleacher and Co said “Obviously Jobs is irreplaceable as the industry’s innovator, but he has more pressing matters today than being CEO of Apple, Cook has performed flawlessly in the past as Apple’s interim CEO and we expect he will become the full-time CEO of Apple this year, with Jobs hopefully serving as a senior advisor.”

From all accounts Steve Jobs is a very dominant character who likes to micro manage everything and even in his absense he will be involved in all major strategic decisions for the company. This puts Cook in an awkward position, is it not time that the Apple board gave him a chance to prove himself, without Jobs watching over his shoulder? If Jobs health takes a turn for the worse then they will have no option, but an early ‘test flight' seems a wiser move for them.

Cook is well liked, his personality is warm and the employees seem to find him a positive influence on the company and their work. He is often involved in Apple's earnings calls. He is outspoken too, which Jobs will like, especially when he saw the new tablets at CES this month. He said “they lack performance specs, they lack prices, they lack timing. And so today they are vapor. We are not sitting still, and we have a huge first-mover advantage.”

Clearly he is preparing himself for a takeover, if his recent attitude is anything to go by. On paper he looks more than able to run the company, but Steve Jobs is basically an enigma, a legendary CEO who seems bigger than a mere mortal. Time will tell, but Apple had best not leave it too late to appoint a successor.

KitGuru says: Cook or Jobs? Share your views

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Apple CEO continues to dismiss Bluray, but why? https://www.kitguru.net/lifestyle/mobile/apple/zardon/apple-ceo-continues-to-dismiss-bluray-but-why/ https://www.kitguru.net/lifestyle/mobile/apple/zardon/apple-ceo-continues-to-dismiss-bluray-but-why/#comments Mon, 05 Jul 2010 08:46:52 +0000 http://www.kitguru.net/?p=6944 Ok, I admit it, I do like Apple products. I have owned many and am the proud owner of an iPad. One aspect of being an Apple owner however that has given me much dismay is the total lack of support for BluRay. It appears that the Apple CEO Steve Jobs is still having none …

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Ok, I admit it, I do like Apple products. I have owned many and am the proud owner of an iPad. One aspect of being an Apple owner however that has given me much dismay is the total lack of support for BluRay.

It appears that the Apple CEO Steve Jobs is still having none of it and if you Google ‘Apple' and ‘BluRay' you will assuredly come across some thread or posting in relation to the lack of support. Personally I can see no logical reason why Apple wouldn't support the Bluray platform, so I would assume it is for political reasons rather than anything tangible and cohesive.

One of the more interesting emails I saw was on MacRumors between a Mac Mini customer and Steve Jobs. When the Mac owner asked Jobs why Apple weren't embracing the technology he said this.

Does the lack of BluRay support make your shiny new Macintosh feel like this?

“Bluray [sic] is looking more and more like one of the high end audio formats that appeared as the successor to the CD–like it will be beaten by Internet downloadable formats. Free, instant gratification and convenience (likely in that order) is what made the downloadable formats take off. And the downloadable movie business is rapidly moving to free (Hulu) or rentals (iTunes) so storing purchased movies or TV shows is not an issue. I think you may be wrong–we may see a fast broad move to streamed free and rental content at sufficient quality (at least 720p) to win almost everyone over.”

So it seems there is no relief in sight for Apple fans who want to enjoy their BluRay discs on the brilliant OSX platform. This to me is still a sad state of affairs and Apple really need to redress their policy on this. It is one of the biggest selling points for Microsoft's Windows 7 with great support from PowerDVD and Arcsofts Total Media Theater packages.

KitGuru says: Is this is a big deal for you or are you not bothered? Discuss in our forums.

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