apple v microsoft | KitGuru https://www.kitguru.net KitGuru.net - Tech News | Hardware News | Hardware Reviews | IOS | Mobile | Gaming | Graphics Cards Fri, 20 May 2011 07:22:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.kitguru.net/wp-content/uploads/2021/06/cropped-KITGURU-Light-Background-SQUARE2-32x32.png apple v microsoft | KitGuru https://www.kitguru.net 32 32 Apple v Microsoft – ‘App Store’ trademark battle continues https://www.kitguru.net/lifestyle/mobile/apple/slyvia/apple-v-microsoft-app-store-trademark-battle-continues/ https://www.kitguru.net/lifestyle/mobile/apple/slyvia/apple-v-microsoft-app-store-trademark-battle-continues/#comments Fri, 20 May 2011 07:22:38 +0000 http://www.kitguru.net/?p=45930 Apple are known to be heavy handed in the world of legal affairs and as many regular readers will already know, they are currently in battle with both Microsoft and Amazon over the ‘App Store' name. Microsoft files a protest against Apple's legal rights to have the ‘App Store' name protected under trademark, under the …

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Apple are known to be heavy handed in the world of legal affairs and as many regular readers will already know, they are currently in battle with both Microsoft and Amazon over the ‘App Store' name. Microsoft files a protest against Apple's legal rights to have the ‘App Store' name protected under trademark, under the grounds that it was too generic a term to belong to a single company.

Microsoft aren't the only company to have an issue with this trademark, with Nokia, HTC and Sony Ericsson also filing complaints. The latest development in the case was that Amazon launched its own Android App Store in March called the ‘AppStore'. Apple weren't happy with either ‘App Store' or ‘AppStore' (without a space) so they have filed a suit for trademark infringement.

Amazon have been fighting Apple on this now for a while and they claim that Steve Jobs himself, spoke of ‘App Stores' in a generic sense during an earnings call a while ago:

“So there will be at least four app stores on Android, which customers must search among to find the app they want and developers will need to work with to distribute their apps and get paid. This is going to be a mess for both users and developers. Contrast this with Apple’s integrated App Store, which offers users the easiest-to-use largest app store in the world, preloaded on every iPhone.”

Apple have filed a submission to the Federal Court in Oakland, California saying “Apple denies that, based on their common meaning, the words ‘app store’ together denote a store for apps.”

We aren't sure how the case is going to end up, but with the might of Microsoft, Amazon, HTC, Nokia and Sony Ericsson questioning their legal rights, it may very well be a long fought out case.

KitGuru says: Should Apple have the right to protect the words as their own?

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MS CEO Ballmer says ‘One iPad is more than I want to see’ https://www.kitguru.net/lifestyle/mobile/apple/slyvia/ms-ceo-ballmer-says-one-ipad-is-more-than-i-want-to-see/ https://www.kitguru.net/lifestyle/mobile/apple/slyvia/ms-ceo-ballmer-says-one-ipad-is-more-than-i-want-to-see/#comments Wed, 13 Oct 2010 08:02:10 +0000 http://www.kitguru.net/?p=19880 Outspoken Microsoft CEO Steve Ballmer said that the Microsoft brand holds value for users, more than rival brands. He also said he is seeing more iPads in the real world than he wants to see. Ballmer sat down with Cnet news.com's Ina Fried and he was asked about the huge selection of Windows 7 phones …

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Outspoken Microsoft CEO Steve Ballmer said that the Microsoft brand holds value for users, more than rival brands. He also said he is seeing more iPads in the real world than he wants to see.

Ballmer sat down with Cnet news.com's Ina Fried and he was asked about the huge selection of Windows 7 phones hitting the market this week.

Steve Ballmer - his bank balance shrunk by this much after losing half his bonus

“I think you clearly have a lot more variety than Apple has. There's really only one choice in the Apple world,  I think the problem, if you don't have a minimum kind of standard ….. the brand means nothing to the user. Our brand means something to the user. It means something to the developer. It implies a certain level of consistency and high quality, which I think is important for the Windows Phone.”

Fried asked him about the iPad adoption rate and he said “You certainly see more than I would like. One is more than I would like. Certainly someone who wants to sit and do an interview and take notes and scroll around, they are unlikely to find that device very comfortable. It doesn't stand up on its own. It doesn't have a big screen and keyboard.”

Ballmer has been hit hard recently as he lost half of his bonus due to the board saying his performance in the mobile sector was subpar this year. He also has been heard during an analyst meeting as saying that creating an iPad rival is Microsoft's number 1 priority. Fried pushed him on the intended release date for the Microsoft tablet.

“Like I said, you will see a set of things from our partners, essentially around the holidays, And then they will get an enhancement (next year) , which I highlighted, from Intel, which will be very valuable, as we get their next generation Oak Trail processors. It's also an important part of our road map.”

KitGuru says: Can Microsoft create a challenge to the iPad? It ain't going to be easy thats for certain.

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Microsoft target Apple with new ‘PC v Mac’ section https://www.kitguru.net/lifestyle/mobile/apple/zardon/microsoft-target-apple-with-new-pc-v-mac-section/ https://www.kitguru.net/lifestyle/mobile/apple/zardon/microsoft-target-apple-with-new-pc-v-mac-section/#comments Tue, 10 Aug 2010 07:58:57 +0000 http://www.kitguru.net/?p=11657 KitGuru has reported recently that the Apple share in the PC world is slowly growing and it appears that Microsoft are starting to acknowledge that this may prove an issue, long term. They have launched a new section on their Windows 7 website which directly compares their latest and greatest operating system against Mac OS …

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KitGuru has reported recently that the Apple share in the PC world is slowly growing and it appears that Microsoft are starting to acknowledge that this may prove an issue, long term. They have launched a new section on their Windows 7 website which directly compares their latest and greatest operating system against Mac OS X.

“PCs are designed for work and play, with features you need to get things done on the job or at school and have fun at home or on the go. From easily sharing Microsoft Office documents to watching HDTV and Blu-ray movies, PCs help you do it all.”

This is the first text you will probably read on the page and it makes sense for Microsoft to target BluRay – a weakness of OSX which KitGuru has never understood. They need to sort this out, sooner rather than later.

Microsoft have targeted Apple before, with their famous $300 million ad campaign in 2008 which was based around a catchphrase “I'm a PC” – to answer Apple's controversial “Get a Mac” ads.

KitGuru says: Will Apple respond? We think so, keep watching this space.

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