baidu | KitGuru https://www.kitguru.net KitGuru.net - Tech News | Hardware News | Hardware Reviews | IOS | Mobile | Gaming | Graphics Cards Tue, 04 Aug 2020 07:14:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.kitguru.net/wp-content/uploads/2021/06/cropped-KITGURU-Light-Background-SQUARE2-32x32.png baidu | KitGuru https://www.kitguru.net 32 32 Baidu is ready to produce computers for self-driving cars https://www.kitguru.net/channel/generaltech/christopher-nohall/baidu-is-ready-to-produce-computers-for-self-driving-cars/ https://www.kitguru.net/channel/generaltech/christopher-nohall/baidu-is-ready-to-produce-computers-for-self-driving-cars/#respond Mon, 03 Aug 2020 14:11:03 +0000 https://www.kitguru.net/?p=479897 Baidu is reported to have taken a big step towards making self-driving cars more widely available. The Chinese company is reported to have completed a computer designed for self-driving cars.  In July, we reported that Intel-owned Mobileye had received the necessary permissions to try out its self-driving cars on German roads. Now, as reported by Engadget, Baidu, …

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Baidu is reported to have taken a big step towards making self-driving cars more widely available. The Chinese company is reported to have completed a computer designed for self-driving cars. 

In July, we reported that Intel-owned Mobileye had received the necessary permissions to try out its self-driving cars on German roads. Now, as reported by Engadget, Baidu, the Chinese company behind the search engine with the same name, has revealed the “Apollo Computing Unit” – an autonomous driving computer.


Image credit: Baidu/Apollo

The self-driving car powering computer from Baidu is equipped with five cameras and twelve ultrasonic radars. There is also a Xilinx processor and microcontrollers, all of which work together to make the calculations needed for safe, autonomous driving.

Baidu will reportedly kick off its self-driving car services with ‘Apollo Valet Parking', which will have the car pick up the driver automatically in a streamlined valet service.

Discuss on our Facebook page, HERE.

KitGuru Says: Many companies are working hard to bring self-driving technology into more commercial cars. This is a very competitive field, with the likes of Nvidia, Apple, Intel, Google and other tech giants all investing into developing the necessary hardware. 

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Baidu opens augmented reality development lab https://www.kitguru.net/components/vr/jon-martindale/baidu-opens-augmented-reality-development-lab/ https://www.kitguru.net/components/vr/jon-martindale/baidu-opens-augmented-reality-development-lab/#respond Tue, 17 Jan 2017 08:48:11 +0000 http://www.kitguru.net/?p=317813 Chinese search giant Baidu has announced the opening of a brand new branch of the company which will focus entirely on augmented reality. The new research facility is part of a $200 million investment by the firm which it hopes will drive future profits, partly through the creation of new, augmented reality adverts and other marketing …

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Chinese search giant Baidu has announced the opening of a brand new branch of the company which will focus entirely on augmented reality. The new research facility is part of a $200 million investment by the firm which it hopes will drive future profits, partly through the creation of new, augmented reality adverts and other marketing efforts.

Although a major player in the Chinese search industry and a global technological powerhouse, Baidu's revenue took a hit in 2016, so it's hoping to generate new revenue streams this year through augmented reality. AR marketing is one area it's keen to invest in, with healthcare and education also considered potential growth sectors for the company.

baiduhq

Source: Simone Brunozzi/Flickr

Brands that Baidu is already working with on AR marketing include KFC, BMW and L'Oreal. Applications built with those brands in mind are currently in the works, and it has plans to implement the augmented reality apps with artificial intelligence, another tech field it is investing heavily in. Its plan is to create apps that can interact with their environments to a much greater extent than popular AR apps like Pokémon Go.

As Reuters points out, AR has become a big growth industry in China, even if popular apps like the aforementioned Pokémon one are not permitted for use in the country. Baidu has been working on AR technology for the past couple of years, so is farther along in development than people might expect it to be.

Discuss on our Facebook page, HERE.

KitGuru Says: Augmented reality has the potential to be just as big, if not a bigger industry than virtual reality, so the more companies getting involved with it the better. Don't worry too much about AR adverts and marketing though, there will be an AR ad-blocker before long. 

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China is gunning hard for driverless cars too https://www.kitguru.net/channel/generaltech/jon-martindale/china-is-gunning-hard-for-driverless-cars-too/ https://www.kitguru.net/channel/generaltech/jon-martindale/china-is-gunning-hard-for-driverless-cars-too/#respond Thu, 28 Apr 2016 11:17:10 +0000 http://www.kitguru.net/?p=291045 We've heard a lot about western companies like Google, Tesla and various traditional manufacturers working on autonomous vehicle technology, but China is making a big play for it too. Along with Baidu, many Chinese firms have been working on developing self-piloting vehicles, many of which showed off their latest efforts at the recent Beijing Motor …

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We've heard a lot about western companies like Google, Tesla and various traditional manufacturers working on autonomous vehicle technology, but China is making a big play for it too. Along with Baidu, many Chinese firms have been working on developing self-piloting vehicles, many of which showed off their latest efforts at the recent Beijing Motor Show.

The latest developments to come out of the country stem from the likes of Changan, which recently had two of its cars drive more than 1,200 miles using cameras and radar to arrive without a human hand on the wheel. BMW and Baidu's joint efforts continue to bear fruit, recently trialling an autonomous car in 20 miles of Beijing traffic and Geely, which together with Volvo is planning to trial upwards of 100 driverless car designs.

As the BBC reports though, these are just the main players in the self-piloting game. In actuality, there are many tens or smaller firms too, developing vehicles in their own right, and working on individual technologies that these major firms may end up incorporating into their future vehicle designs.

baicucar

Source: Baidu

While most analysts believe that we're a decade or so off from driverless vehicles being common place on international roadways, China may well be at the forefront of their development. It's hoped that by cutting back on drivers trying to find parking and perhaps even owning a car when taxis and car sharing are simplified through autonomy, that China's very crowded roads and city centres could be cleared up.

That attitude towards them may be a key player in their adoption too. While the U.S. and UK are driving forward the technology in many meaningful ways, legislation still has a long way to go to make them legally viable.

Discuss on our Facebook page, HERE.

KitGuru Says: I'm more than ready for a driverless car. Being driven to the pub with your personal, digital chauffeur is something we can all look forward to in the future. 

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Baidu ups stake in driverless cars with BMW deal https://www.kitguru.net/channel/generaltech/jon-martindale/baidu-ups-stake-in-driverless-cars-with-bmw-deal/ https://www.kitguru.net/channel/generaltech/jon-martindale/baidu-ups-stake-in-driverless-cars-with-bmw-deal/#respond Mon, 29 Sep 2014 12:33:50 +0000 http://www.kitguru.net/?p=214070 If you asked anyone relatively in the know about which company was pushing driverless cars forward the most, it wouldn't be some long standing automaker, but the search giant Google. This might seem bizarre now, but apparently it's not that far fetched a transition, since Chinese search giant Baidu is also looking to get into …

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If you asked anyone relatively in the know about which company was pushing driverless cars forward the most, it wouldn't be some long standing automaker, but the search giant Google. This might seem bizarre now, but apparently it's not that far fetched a transition, since Chinese search giant Baidu is also looking to get into the automated vehicle business and it's just upped the ante too, by partnering with long time quality vehicle manufacturer BMW.

“BMW is embarking on a further research project which will pave the way for highly automated driving in China as well,” a BMW spokesperson said in a statement. “China's fast-expanding urban centers present the engineers with challenges such as multi-level highways.”

Indeed with one of the world's largest populations and some of the world's densest cities, China is coming up against some real problems with too many cars on the road causing miles upon miles of jams. In fact, in 2010 the China National Highway 110 traffic jam became one of the worst in history, where there were cars backed up for over 60 miles. Some people ended up being stuck in their cars for over five days, prompting many in the commercial sector and government to look for solutions.

Source: Poeloc
Source: Poeloc

While automated vehicles wouldn't fix such a problem over night, with vehicles that don't need a driver, there becomes less of a need to own a car, since fleets of perfectly orderly and safe vehicles could be used to ferry many more people to work than the ones being used by people at the moment.

BMW plans to launch early prototype vehicles in Beijing and Shanghai and will make use of Baidu's local mapping technology – similar to Google Maps – to help develop its traffic avoidance and road tracking technology. As Reuters explains, a partnership with local telecoms companies is also likely, so that detailed maps of the country can be served wirelessly to avoid needing masses of local storage space.

KitGuru Says: Just as it's great to see county's like India launching and successfully orbiting their own spacecraft around distant worlds, it's good to see other countries helping push forward important technology like automation. Competition is almost always good for the consumer. 

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Dell partner with Baidu to launch new phone https://www.kitguru.net/lifestyle/mobile/yong-lei/dell-partner-with-baidu-to-launch-new-phone/ https://www.kitguru.net/lifestyle/mobile/yong-lei/dell-partner-with-baidu-to-launch-new-phone/#respond Tue, 06 Sep 2011 07:38:06 +0000 http://www.kitguru.net/?p=58933 Dell have announced a partnership with Baidu, a company best known for their search engine based in China. Baidu are launching a new operating system called ‘Yi'. It is apparently based around Android and Baidu and will have its own maps and other services including cloud storage, cloud backup and ebook support. According to reports …

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Dell have announced a partnership with Baidu, a company best known for their search engine based in China. Baidu are launching a new operating system called ‘Yi'. It is apparently based around Android and Baidu and will have its own maps and other services including cloud storage, cloud backup and ebook support. According to reports there will also be a custom SDK and app store for the platform.

Custom, modified builds of Android are commonplace in China however the new operating system Yi is set to have a lot of development backing behind it. Reuters announced today that Dell are a partner for building tablets and handsets for Baidu and it would appear that Dell will also support them with upcoming Yi devices.

According to local sources, who are unnamed at thisismynext.com the devices might be released before the end of the year.

Kitguru says: A big success in China, then the rest of the world?

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