beats audio | KitGuru https://www.kitguru.net KitGuru.net - Tech News | Hardware News | Hardware Reviews | IOS | Mobile | Gaming | Graphics Cards Thu, 29 May 2014 23:15:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.kitguru.net/wp-content/uploads/2021/06/cropped-KITGURU-Light-Background-SQUARE2-32x32.png beats audio | KitGuru https://www.kitguru.net 32 32 Audio technologies from Beats will continue to be available to HP https://www.kitguru.net/lifestyle/mobile/apple/anton-shilov/audio-technologies-from-beats-will-continue-to-be-available-to-hp/ https://www.kitguru.net/lifestyle/mobile/apple/anton-shilov/audio-technologies-from-beats-will-continue-to-be-available-to-hp/#respond Thu, 29 May 2014 22:59:13 +0000 http://www.kitguru.net/?p=195839 Even after the acquisition of Beats Electronics by Apple will be closed later this year, Hewlett-Packard will be able to use technologies (developed by Beats) and place the Beats logo on its products for a limited amount of time till the end of 2015. Apple also has no plans to make Beats Music exclusive to …

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Even after the acquisition of Beats Electronics by Apple will be closed later this year, Hewlett-Packard will be able to use technologies (developed by Beats) and place the Beats logo on its products for a limited amount of time till the end of 2015. Apple also has no plans to make Beats Music exclusive to iOS and Mac OS platforms, it has said.

HP is allowed to develop new products featuring Beats Audio technologies through 2014 and is also allowed to sell devices with the Beats Audio logo and technology through 2015, reports Cnet News. The products will have “the full Beats Audio experience”, the company announced.

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At present 15 to 20 per cent of Hewlett-Packard’s products carry Beats logotype and feature audio enhancements, which means that the technologies and the “b” logo are rather important for HP as they help to attract multimedia enthusiasts and the young to HP's devices. Hewlett-Packard’s products featuring Beats Audio technologies include laptops as well as tablets based on both Google Android and Microsoft Windows operating systems. All of these products compete against Apple’s MacBooks as well as iPads.

In 2015 Hewlett-Packard will have to find a new way to attract multimedia fans to its products. Keeping in mind that audio companies like Harman Kardon are rather eager to license their audio enhancing hardware and software technologies, this should not be a problem for HP.

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While the contract between Beats and HP will last for a limited amount of time, do not expect Apple to license those technologies to other makers of hardware.

Although Beats Electronics’ technologies will become exclusive to Apple, the company has no plans to transform Beats Music subscription service into an app that exclusively works with the iOS and the Mac OS devices.

“[Beats Music] is on Android now and we want to keep it that way,” said Eddy Cue, the head of Internet software and services at Apple, speaking at the Code conference this week, reports Slashgear.

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KitGuru Says: It is not really surprising that Apple does not want to license Beats’ technologies to third parties. What remains to be seen is whether it will use them with its own devices.

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Apple in talks to acquire Beats Electronics https://www.kitguru.net/gaming/anton-shilov/apple-in-talks-to-acquire-beats-electronics/ https://www.kitguru.net/gaming/anton-shilov/apple-in-talks-to-acquire-beats-electronics/#respond Fri, 09 May 2014 03:38:15 +0000 http://www.kitguru.net/?p=192060 Apple is reportedly working on one of its largest acquisitions ever, which could be an indicator of a radical change of the company’s strategy going forward. The Cupertino, California-based consumer electronics giant is seeking to buy Beats Electronics, an operator of music streaming service and a maker of advanced headphones. Apple is in the advanced …

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Apple is reportedly working on one of its largest acquisitions ever, which could be an indicator of a radical change of the company’s strategy going forward. The Cupertino, California-based consumer electronics giant is seeking to buy Beats Electronics, an operator of music streaming service and a maker of advanced headphones.

Apple is in the advanced stage of negotiations regarding buyout of Beats Electronics, a company founded by music producer Jimmy Iovine and the hip-hop star Andre Young (Dr. Dre). At present the company offers a family of premium consumer headphones, earphones, and speakers as well as patented Beats Audio software technology and streaming music subscription service Beats Music. The deal is projected to be valued at $3.2 billion (€2.3126 billion, £1.891 billion) and is expected to be announced as early as next week, reports the Financial Times. From the value perspective, this would be Apple’s largest acquisition ever.

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The acquisition will signal several things: Apple is now ready to make large take-overs, Apple needs a music streaming service and is willing to buy it as well as Apple is ready to add a well-known third-party brand into its product line.

Over the years Apple neglected to make large acquisitions since it involves loads of risks. The company said it only took over strategically important companies, which were generally software or hardware developers.

Although Apple has begun to roll-out its iRadio streaming service in numerous countries, many market observers said it was not enough to compete against services like Pandora, DI.fm and others. Taking over Beats Music means that Apple would immediately enter a new market while working on something that no one else has.

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While Apple has acquired many companies throughout its history, it consistently replaced their brands with its own trademarks or simply dropped the names. The valuation of Beats Electronics relies significantly on its brand-name and reputation. While the takeover will clearly grant Apple all technologies and patents of Beats Electronics, killing off the brand will hardly be a wise decision. At the same time, it is impossible to imagine an iPhone with “Beats Audio” inscription or Apple’s headphones with the famous “Beats by Dre” logotype.

Since Beats Electronics has a broad lineup of products, it will be interesting to see whether Apple will continue to sell them under Beats brand, or will somehow wed Apple and Beats trademarks so that to add “cool” to its name and “respectability” to Beats. It should be noted that nothing like that has been done before.

Beats Electronics is currently owned by Jimmy Iovine, Andre Young and Carlyle Group.

Apple and Beats did not comment on the news-story.

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KitGuru Says: While the deal generally makes sense, the price of Beats Audio seems to be too high. In addition, it is not really clear how Beats will be integrated into Apple. All-in-all, if the acquisition takes place, this will likely be a new chapter in Apple’s history.

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Beats Audio to launch music streaming service later this year https://www.kitguru.net/channel/blair-mcclelland/beats-audio-to-launch-music-streaming-service-later-this-year/ https://www.kitguru.net/channel/blair-mcclelland/beats-audio-to-launch-music-streaming-service-later-this-year/#respond Fri, 11 Jan 2013 12:32:52 +0000 http://www.kitguru.net/?p=121712 Due to its recent acquisition of music streaming service MOG, Beats Audio is looking to launch its own service later this year. The service from Beats Audio, who are better known for overpriced headphones and software equalisers on some of HTC's smartphones and HP laptops, will be in direct competition with the likes of Spotify and Pandora. …

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Due to its recent acquisition of music streaming service MOG, Beats Audio is looking to launch its own service later this year. The service from Beats Audio, who are better known for overpriced headphones and software equalisers on some of HTC's smartphones and HP laptops, will be in direct competition with the likes of Spotify and Pandora.

The service is being developed under the codename of Daisy under the command of Ian Rogers and Nine Inch Nails' lead man Trent Reznor as Cheif Creative Officer. CEO and co-founder Jimmy Iovine had this to say about the upcoming streaming service; “what's missing from the digital music landscape is a cultural context. We need to bring an emotional connection back to the act of music discovery. With Trent and now Ian we have the right team in place to do it.”

The Spotify competitor is expected to launch in late 2013 and is expected to operate as a seperate company falling under Beats Electronics.

KitGuru says: Do you think Beats Audio will be able to able to match or exceed current music streaming offerings?

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