cyber shot | KitGuru https://www.kitguru.net KitGuru.net - Tech News | Hardware News | Hardware Reviews | IOS | Mobile | Gaming | Graphics Cards Fri, 07 Feb 2014 00:26:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.kitguru.net/wp-content/uploads/2021/06/cropped-KITGURU-Light-Background-SQUARE2-32x32.png cyber shot | KitGuru https://www.kitguru.net 32 32 Steve Jobs inspired some Sony products, and Sony inspired him https://www.kitguru.net/lifestyle/mobile/apple/anton-shilov/steve-jobs-inspired-some-sony-products-and-sony-inspired-him/ https://www.kitguru.net/lifestyle/mobile/apple/anton-shilov/steve-jobs-inspired-some-sony-products-and-sony-inspired-him/#comments Thu, 06 Feb 2014 23:14:26 +0000 http://www.kitguru.net/?p=176536 Although Steve Jobs always wanted to build his own universe around Apple and its products, he carefully examined devices made by other companies and in many cases liked them. One of the companies he admired was Sony, so, he frequently visited its headquarters, looked at new products and shared his opinion. Some of such opinions …

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Although Steve Jobs always wanted to build his own universe around Apple and its products, he carefully examined devices made by other companies and in many cases liked them. One of the companies he admired was Sony, so, he frequently visited its headquarters, looked at new products and shared his opinion. Some of such opinions were taken into account and resulted into new devices. Sony also influenced many of Mr. Jobs’ decisions.

Akio Morita, a co-founder of Sony, often invited Michael Jackson and Steve Jobs to Sony Corp.’s headquarters and gave them personal tours. While Apple and Sony were close even while Mr. Jobs was not at the helm of the former, he remained a special friend of Sony until Howard Stringer became the head in 2005, according to Kunitake Ando, the ex-president of Sony, who was interviewed by Nobuyuki Hayashi, a Tokyo-based IT journalist and consultant.

“He always calls me out of sudden and asks ‘can I go visit you today?',” recalled Mr. Ando. “He often demanded to bring the latest Sony products to him. In most cases, he already knew very well about the products inside out.”

Being a thoughtful person who loved the technology, Mr. Jobs always shared his opinion about Sony’s products. For example, he criticized the company for Universal Media Disc (UMD) media that was used in the PlayStation Portable, claiming that optical media was outdated in 2005. While the PSP was still launched with an optical disc drive, its successors – PSP Go and PlayStation Vita – rely on Wi-Fi connection or PS Vita NAND flash-based memory cards.
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“Steve Jobs always had opinion on each of our product. When we launched PSP (PlayStation Portable), he complained why we were still using discs. He told discs are so out-of-date,” said Mr. Morita.

Another Sony product inspired by Steve Jobs was Cyber-shot camera with integrated GPS. In fact, a number of modern Cyber-shot cameras come with built-in GPS modules.

“Once, he took one of the latest Cyber-shots in hand and said ‘if this thing had a built-in GPS, I can record everything that happens to my life’,” recalled the former executive of Sony.

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The legendary head of Apple studied Sony’s experience carefully and learned a lot from the company. For example, the idea of Apple retail stores came from Sony’s SonyStyle business. When Steve Jobs asked Kunitake Ando how Sony ran the retail outlets and why did they own them at all, the Sony exec explained that while volume resellers would sell “your products well, but they do not tell the customers what you want to do with your products”, which is what Sony wanted to do in its SonyStyle stores.

“And that is exactly what we need,” Mr. Jobs reportedly replied.

KitGuru Says: Honestly speaking, Apple and Sony not only share their never-ending pursuit for perfection, but also inclination for proprietary standards that make technology a lot more complicated. 

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Sony announce three extra Cyber shot cameras https://www.kitguru.net/channel/simon/sony-announce-three-extra-cyber-shot-cameras/ https://www.kitguru.net/channel/simon/sony-announce-three-extra-cyber-shot-cameras/#comments Mon, 30 Jan 2012 09:15:49 +0000 http://www.kitguru.net/?p=76427 Sony have just announced three new Cyber shot cameras for the mainstream audience. The DSC-WX50, DSC-WX70 and DSC-TX200V are all scheduled for release in March, a couple of months after the W610, W620 and W650 which were announced at CES a few weeks ago. The WX 50 and WX 70 both feature a Carl Zeiss …

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Sony have just announced three new Cyber shot cameras for the mainstream audience. The DSC-WX50, DSC-WX70 and DSC-TX200V are all scheduled for release in March, a couple of months after the W610, W620 and W650 which were announced at CES a few weeks ago.

The WX 50 and WX 70 both feature a Carl Zeiss zoom lens with a 25-125mm range (f2.6-6.3). They are equipped with a 16 megapixel sensor and can capture video at 60 frames per second up to 1080i. Sony have included optical image stabilisation as well for low light conditions. The Wx70 has a larger 3 inch screen rated at 921k dots. The WX50 screen is 2.7 inch with 460k dot resolution. The WX50 is priced at $200, and the WX70 is $30 more for the larger, higher quality screen.

image courtesy Ubergizmo.

The DSC Tx200W is the most interesting model they are announcing however as it features a glass front plate. The sensor is rated to 18 Megapixel with a range of 26-130mm. It has Carl Zeiss optics with the same 1080i 60 fps movie capture capabilities with GPS and optical stabilisation. This model gets the largest screen, a 3.3 inch touchscreen with OLED technology. It is also sealed against water and dust, so is more useful in demanding situations. Sony claim it can focus in 0.1 seconds in good light and 0.2 seconds in dim light. The retail price is much higher, at $500.

Kitguru says: We also aren't sure that the race for ‘more megapixels' makes much sense with smaller sensors, as the noise can also increase. Canon learned this the hard way with their Powershot G11

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