dr lisa su | KitGuru https://www.kitguru.net KitGuru.net - Tech News | Hardware News | Hardware Reviews | IOS | Mobile | Gaming | Graphics Cards Thu, 22 Sep 2022 07:01:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.kitguru.net/wp-content/uploads/2021/06/cropped-KITGURU-Light-Background-SQUARE2-32x32.png dr lisa su | KitGuru https://www.kitguru.net 32 32 Dr Lisa Su will be hosting a keynote at CES 2023 https://www.kitguru.net/channel/generaltech/joao-silva/dr-lisa-su-will-be-hosting-a-keynote-at-ces-2023/ https://www.kitguru.net/channel/generaltech/joao-silva/dr-lisa-su-will-be-hosting-a-keynote-at-ces-2023/#respond Wed, 21 Sep 2022 10:30:56 +0000 https://www.kitguru.net/?p=575166 As usual, AMD will be hosting a keynote at CES 2023 to share upcoming products. At the moment, it's unclear what the company will be showcasing, but it should be something big, considering Dr Lisa Su herself will be hosting it. For those interested in checking it out, the keynote is scheduled for January 4th, …

The post Dr Lisa Su will be hosting a keynote at CES 2023 first appeared on KitGuru.]]>
As usual, AMD will be hosting a keynote at CES 2023 to share upcoming products. At the moment, it's unclear what the company will be showcasing, but it should be something big, considering Dr Lisa Su herself will be hosting it.

For those interested in checking it out, the keynote is scheduled for January 4th, 2023, at 6:30 pm PST (January 5th, 2:30 am BST). As for what we can expect from it, there are a lot of possibilities. The description is quite vague – the keynote will “highlight the next generation of high-performance and adaptive computing innovations, and products”.

If you take a guess, the Ryzen 7000 laptop series would be a good bet. AMD has been announcing new generations of laptop CPUs at CES for some time, and we believe it will keep doing so. New EPYC server processors and other HPC products may also have some airtime, as is usual in AMD keynotes at the conference. Rumours claim we should also see the reveal of the first Ryzen 7000 chips with 3D V-Cache, but we'll have to wait and see. Lastly, we could also see the company announce new GPUs (mobile and desktop) and software.

CES 2023 will run from January 5th to the 8th, but keynotes like this may be broadcasted the day before. Intel and Nvidia have yet to announce their presence at the conference, but most certainly will be there.

Discuss on our Facebook page, HERE.

KitGuru says: What products do you think AMD will present during its keynote at CES 2023?

The post Dr Lisa Su will be hosting a keynote at CES 2023 first appeared on KitGuru.]]>
https://www.kitguru.net/channel/generaltech/joao-silva/dr-lisa-su-will-be-hosting-a-keynote-at-ces-2023/feed/ 0
New AMD video highlights Richland and Temash software experience https://www.kitguru.net/lifestyle/mobile/laptops/faith/new-amd-video-highlights-richland-and-temash-software-experience/ https://www.kitguru.net/lifestyle/mobile/laptops/faith/new-amd-video-highlights-richland-and-temash-software-experience/#respond Tue, 08 Jan 2013 02:03:42 +0000 http://www.kitguru.net/?p=121279 With an array of new products coming through thick and fast from AMD, one of the last lines in any press release seems to refer to the ‘software experience'. No – we had no idea either. Rather than try to explain it – or draw stick men having the experience – here's a brand new …

The post New AMD video highlights Richland and Temash software experience first appeared on KitGuru.]]>
With an array of new products coming through thick and fast from AMD, one of the last lines in any press release seems to refer to the ‘software experience'. No – we had no idea either. Rather than try to explain it – or draw stick men having the experience – here's a brand new video from AMD on the subject. Time to wave your hands like you just don't care. Apparently.

As part of the build up to the launch of the new video, AMD Senior Vice President Lisa Su, told CES “We are developing technologies with end users in mind – to bring true surround computing and immersive experiences to our everyday lives. It is exciting to bring our industry-leading APU technologies to market, including the industry’s first x86 quad-core SoC, while building on our leadership in graphics and gaming”.

AMD Gesture Control is a very definite part of this new move – and it looks like the clever new stuff from AMD has already won them deals with Asus, HP and Vizio.

What do you think?

[yframe url='http://www.youtube.com/watch?v=N4-7bBywUSk']

KitGuru says:We've seen AMD bring a lot of things to market over the years, but they normally forget to include a budget to encourage the software houses to use the cool new stuff. Hopefully, this time, there's ‘DevRel Petrol Dollars' to drive the Rolls Royce theory.

Comment below or in the KitGuru forums.

The post New AMD video highlights Richland and Temash software experience first appeared on KitGuru.]]>
https://www.kitguru.net/lifestyle/mobile/laptops/faith/new-amd-video-highlights-richland-and-temash-software-experience/feed/ 0
AMD Richland A10 6800k Vs Haswell GT3 – graphics performance analysed https://www.kitguru.net/components/graphic-cards/jules/amd-richland-a10-6800k-vs-haswell-gt3-graphics-performance-analysed/ https://www.kitguru.net/components/graphic-cards/jules/amd-richland-a10-6800k-vs-haswell-gt3-graphics-performance-analysed/#comments Tue, 08 Jan 2013 02:01:07 +0000 http://www.kitguru.net/?p=121263 Both Intel and AMD have been puffing out their collective chests when it comes to graphics in the integrated market. It's the one area where AMD has consistently beaten Intel in recent years. It's an area where Intel is working overtime to redress the balance while AMD is running like a gazelle from a lion …

The post AMD Richland A10 6800k Vs Haswell GT3 – graphics performance analysed first appeared on KitGuru.]]>
Both Intel and AMD have been puffing out their collective chests when it comes to graphics in the integrated market. It's the one area where AMD has consistently beaten Intel in recent years. It's an area where Intel is working overtime to redress the balance while AMD is running like a gazelle from a lion to ensure it stays ahead. With Dr Lisa Su's recent statements at CES in Las Vegas, both sides have now declared their expectation. KitGuru pulls out the calculator to see what might happen when they get in the ring – if both side's claims are accurate.

First up: Graphics drivers make a huge difference.

While nVidia and AMD were locked in a furious battle for many years, their respective driver teams went to war, time after time. Those battle-honed skills have provided Intel with more of a challenge than it might have expected – but there is a confidence emanating from the Intel folks right now. They might not expect to win this time around,- but they do expect to be a lot closer than they have ever been before.

The Claims

Forget the weakest areas, what have both sides now said about their ‘best case' scenarios?

Intel believes there will be situations where the Haswell's fastest formation ‘GT3' graphics solution will have twice the power of Ivy Bridge and the HD4000. Let's say that is true.

AMD says that the A10-6800k Richland APUs will pack up to 40% more ‘kick' than the present line up of accelerated processors.

Using both side's ‘best claims' and the actual ‘Best Vs Best' testing from KitGuru labs, we've extrapolated results.

These graphs show what would happen if AMD manages 40% faster in-game performance than its A10-5800k and if Intel manages to sweep past the Ivy Bridge HD4000 graphics results by 100%. Remember, these are their claims, not ours, and we've taken them at face value.

If you move the AMD increase down to 22% - which is the lowest figure stated by Dr Lisa Su - then the A10 6800k is still way ahead. We can't help wondering if other factors will come to bear - including performance throttling due to power envelope restrictions

.
You can read all about KitGuru's initial test conditions for the actual A10 5800k Vs HD4000 graphics testing here.

KitGuru says: We look forward to putting AMD and Intel's claims to the test once both sides have launched final product. Will Intel manage 100%? Can AMD prove Dr Lisa Su is correct when she says that the A10 6800k will be 22-40% faster than the present A10-5800k?  With such a huge slice of the pie up for grabs, both sides will be going for it.

Comment below or in the KitGuru forums.

The post AMD Richland A10 6800k Vs Haswell GT3 – graphics performance analysed first appeared on KitGuru.]]>
https://www.kitguru.net/components/graphic-cards/jules/amd-richland-a10-6800k-vs-haswell-gt3-graphics-performance-analysed/feed/ 7
Exclusive interview with Dr Lisa Su from AMD https://www.kitguru.net/tech-news/interviews/zardon/exclusive-interview-with-dr-lisa-su-from-amd/ https://www.kitguru.net/tech-news/interviews/zardon/exclusive-interview-with-dr-lisa-su-from-amd/#comments Fri, 22 Jun 2012 15:33:11 +0000 http://www.kitguru.net/?p=96533 You can always tell how useful a person is to a company. As each new skill is realised, so another set of responsibilities is loaded on your shoulders and your job title increases. Not only does Lisa Su have Bachelors, Masters and Doctorate degrees in electrical engineering from the Massachusetts Institute of Technology (MIT), she …

The post Exclusive interview with Dr Lisa Su from AMD first appeared on KitGuru.]]>
You can always tell how useful a person is to a company. As each new skill is realised, so another set of responsibilities is loaded on your shoulders and your job title increases. Not only does Lisa Su have Bachelors, Masters and Doctorate degrees in electrical engineering from the Massachusetts Institute of Technology (MIT), she has also been published in more than 40 technical publications and has been named a Fellow of the Institute of Electronics and Electrical Engineers. Her reward for all that success is the role of  Senior Vice President and General Manager, Global Business Units for AMD. Now THAT's what we call a big job title. She's also really nice, as we were to discover over in Taipei.

Despite a solid leap in recent revenues, AMD has a lot of challenges – and they are all in areas that we're familiar with. Production agility, time to market and channel support are just 3 areas that have caused friction recently. Then there's the perennial question of ‘Where is AMD's silver bullet'. ARM has the Cortex-powered tablets, nVidia has buddied-up with Tegra – while still doing quite well with Quadro workstation parts and Intel has the serious high end chip market – including a tasty server line-up.

Where does Lisa see AMD's best line of attack?
“No one is infallible”, she replied. “AMD has a full line up of products, from graphics to CPU to APU and we believe we can win in key markets”. She says this with the calm confidence of an engineering expert who knows her company's roadmap backwards. Given the type and range of solutions being presented by AMD at Computex 2012, the company seems to have more vision these days.

Dr Lisa Su presenting one of AMD's next generation, Ultrathin Hybrid devices - designed to run Windows 8 smoothly

So what does AMD consider a key market?
“We are working on a powerful server space offering, with important performance-per-watt advantages over our competitors”, she said. “At the same time, our APU range provides the perfect combination of CPU and GPU for the next generation of thin and light notebook products”.

And, sure enough, there was a stylish Samsung model on hand for demonstration. “We will also be announcing some new tablet wins shortly as well”, she added with a smile.

As every guru knows, the workstation market is where the biggest margins lie.

We asked Lisa about her company's ambitions in the workstation market
“Key to our success here will be Matt Skynner”, explained Lisa. “His work with the Radeon brand over the past decade has been exemplary and he will now be in charge of AMD's FirePro workstation products as well”. Lisa is obviously expecting big things from Matt.

We asked if AMD was considering giving Sapphire (who has the role for Asia Pacific) the global contract for workstation graphics, but it seems that AMD wants to retain some control in this area. But there is an underlying logic. Workstations is an area where, if AMD wants to succeed, it will need to pour a huge amount of money into its software teams in order to get the crucial certifications – not only for its own products – but also partner systems. We had a conversation with AMD about workstations, back in 2002, and the response was very similar – that software and certification are vital.

AMD and the channel
We wanted to address AMD’s channel offering, so we asked about the staggered release of Trinity – AMD’s next generation APU products. KitGuru was already getting hands-on with this technology back in February – but end users are unlikely to be able to buy an A10 in store until the last quarter of the year.

Lisa explained, “The channel is important for AMD, but Trinity needs a complete eco-system in place in order to launch properly. We expect that everything will be ready shortly – but APU is crucial to AMD so it’s important that we launch each generation properly”.

Where will AMD focus in the future?
Lisa was very busy during Computex, but we did manage to touch on one last important area – and that was ‘focus'. Given that AMD is not only fighting against Intel and nVidia for market share – but also Samsung, ARM and a host of smaller companies – does it make sense to try and create processors from embedded/mobile/entry level right the way through to Core i7 Extreme competitors?

Lisa said, “We will continue to challenge Intel in every sector of the processor market, from top to bottom. Offering customers choice across the board is a crucial part of AMD’s commitment to the market”.

What about other technologies and new partnerships?
The ARM TrustZone news is also interesting, so we asked Lisa what this means for AMD. She replied, ““We will develop a platform security processor that will be integrated into future APUs using the Cortex A5 processor that features TrustZone technology. We have talked about being more flexible and leveraging third party IP, and that is what this is”.

Take aways from our time with Dr Lisa Su?
It looks as though AMD will continue to compete in all sectors – that it believes it can pick up market share in the high-value server and workstation sectors – and that it wants to reconnect with the channel in 2012/13 to build more business at grass roots level. Nice. KitGuru firmly believes that the greater the competition in each market sector, the better it is for our readers. Knowing that AMD is committed to competing everywhere is good to hear.

Enough of the technology and market, what about the personal likes and dislikes of AMD's Senior VP?   We hit Lisa with a standardised set of KitGuru questions and this is what we learned:-

What was the first computer Lisa owned?
Apple II when I was in junior high school

If Lisa was driving along a Pacific highway, on ‘the perfect day’, which car would she be driving, what song would be on her radio and who would be her passenger?
Porsche 911 Carrera, Hotel California, my husband, Dan

If Lisa wanted to impress friends, what would she cook at home?
Dan’s ribs
[We're going to assume that Lisa has delegated the cooking here, in deference to some special ‘rib recipe' that Dan has, rather than actually roasting said husband's ribs]

Which dish does she love, but can’t make it right – so she always needs to order it at a restaurant?
Burger & fries

If Lisa could invent one thing, what would it be?
A faster plane so I can get around to our customers a lot quicker!

KitGuru says: We offer a huge THANK YOU! to Lisa for taking the time to discuss AMD's plans for the future with us. Much appreciated and very informative.

Comment below or in the KitGuru forums.

The post Exclusive interview with Dr Lisa Su from AMD first appeared on KitGuru.]]>
https://www.kitguru.net/tech-news/interviews/zardon/exclusive-interview-with-dr-lisa-su-from-amd/feed/ 4