fire pro | KitGuru https://www.kitguru.net KitGuru.net - Tech News | Hardware News | Hardware Reviews | IOS | Mobile | Gaming | Graphics Cards Mon, 05 Oct 2015 20:27:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.kitguru.net/wp-content/uploads/2021/06/cropped-KITGURU-Light-Background-SQUARE2-32x32.png fire pro | KitGuru https://www.kitguru.net 32 32 Nvidia Tesla is dominating the market of HPC accelerators https://www.kitguru.net/components/graphic-cards/anton-shilov/nvidia-tesla-is-dominating-the-market-of-hpc-accelerators/ https://www.kitguru.net/components/graphic-cards/anton-shilov/nvidia-tesla-is-dominating-the-market-of-hpc-accelerators/#respond Mon, 05 Oct 2015 20:23:14 +0000 http://www.kitguru.net/?p=270683 High-performance computing is a market that adopts the latest and greatest technologies very quickly. Leading-edge supercomputers usually utilize the latest microprocessors, compute accelerators, high-end NAND flash-based storage from various vendors. The vast majority of modern HPC systems are based on Intel Xeon processors, however, when it comes to compute accelerators, Nvidia Corp.’s Tesla cards are …

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High-performance computing is a market that adopts the latest and greatest technologies very quickly. Leading-edge supercomputers usually utilize the latest microprocessors, compute accelerators, high-end NAND flash-based storage from various vendors. The vast majority of modern HPC systems are based on Intel Xeon processors, however, when it comes to compute accelerators, Nvidia Corp.’s Tesla cards are dominating.

Intersect 360 Research, a company that tracks the market of supercomputers, claims that in 2015 more than half of newly installed systems will incorporate accelerators, such as AMD’s FirePro S, Intel Xeon Phi and Nvidia Tesla. In 2014, compute accelerators got significantly more popular, partly because the cards demonstrated notable performance gains, partly because Intel entered the market with its Xeon Phi products.

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Intel, Nvidia and AMD will remain the main vendors offering accelerator products for the HPC market. In 2014, Nvidia enjoyed a dominant market share with 85% of the accelerator market, according to Intersect 360 Research. While Nvidia’s Tesla outsells competing products, Intel’s Xeon Phi is also gaining traction. For example, Tinhe 2, the world’s most powerful supercomputer, is accelerated by Intel Xeon Phi 31S1P co-processors.

Going forward Intel will likely gain share in the market of supercomputer accelerators. The company intends to release next-generation Xeon Phi co-processors in LGA form-factor, which will greatly simplify building of HPC servers. Nvidia’s positions will remain strong thanks to its work with IBM and great relations with software developers.

nvidia_tesla_product_line

According to Intersect 360, IBM/Lenovo, Dell and Hewlett-Packard were the largest suppliers of HPC systems in 2013. They will likely remain the largest HPC vendors in the future.

Discuss on our Facebook page, HERE.

KitGuru Says: AMD used to be a major supplier of microprocessors for supercomputers in mid-2000s when its Opteron processors significantly outperformed Intel’s Xeon chips. It will be very interesting to see whether the introduction of “Zen” microarchitecture will help AMD to regain its positions in the market of supercomputers.

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AMD cuts prices of professional GPUs by 50% to gain market share https://www.kitguru.net/components/graphic-cards/anton-shilov/amd-cuts-price-of-professional-graphics-cards-by-50-to-gain-market-share/ https://www.kitguru.net/components/graphic-cards/anton-shilov/amd-cuts-price-of-professional-graphics-cards-by-50-to-gain-market-share/#comments Sat, 13 Dec 2014 02:34:40 +0000 http://www.kitguru.net/?p=226182 Advanced Micro Devices offers to sell its professional graphics cards for workstations or servers with a massive discount to first time buyers in an attempt to increase its revenue and market share. ATI Technologies and then Advanced Micro Devices was an underdog on the market of professional graphics processing unit (GPU) hardware for many years because of …

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Advanced Micro Devices offers to sell its professional graphics cards for workstations or servers with a massive discount to first time buyers in an attempt to increase its revenue and market share.

ATI Technologies and then Advanced Micro Devices was an underdog on the market of professional graphics processing unit (GPU) hardware for many years because of various reasons, which includes poor drivers, low performance and heavy competition from Nvidia Corp. However, in the recent years the situation began to change. AMD gradually improved its graphics drivers and worked closely with developers of CAD/CAM/CAE/DCC and other workstation-class professional software to mend performance and compatibility issues. At present AMD commands roughly one quarter of the workstation GPU market and it clearly wants to gain more share.

amd_firepro_w9000

In a bid to attract attention of professionals, AMD recently kicked off its “Experience AMD FirePro” campaign that is designed for those, who do not currently own an AMD FirePro graphics adapter, but would like to try it. For a limited time only AMD will return up to 50 per cent of a FirePro’s card's price to qualified customers who purchase a professional AMD graphics adapter, or a workstation featuring such a board, from an AMD approved reseller. AMD offers up to 50 per cent rebates, or up to £1195/$1995/€1460, on AMD FirePro W9100, AMD FirePro W8100, AMD FirePro W8000, AMD FirePro W7000 as well as on AMD FirePro S9000 and AMD FirePro S7000 cards.

Note that customers have to register for a pre-approval code first before making a purchase. The promotion is open for customers in the U.K., the U.S., Canada (excluding Quebec), Germany and France. The campaign only lasts until the 31st of December, 2014.

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According to Jon Peddie Research, in Q3 2014 the industry shipped approximately 1.02 million workstations, a 4.7% gain over the same period a year ago, along with a modest 2.8% quarterly decline over Q2 2014's all-time high. AMD and Nvidia sold a total of approximately 1.28 million workstation-caliber GPUs in the third quarter, including both mobile modules and desktop add-in cards.

It can be observed that only around 260 thousand of workstation-class graphics solutions were either sold not as a part of workstation computers, or were installed as secondary professional GPUs inside very powerful PCs. Therefore, while the market of retail professional hardware exists, it is rather small. Still, if AMD wants to gain market share in general, it has to address this one as well, even though it is a small fraction of the whole workstation GPU market.

Discuss on our Facebook page, HERE.

KitGuru Says: Running a rebate/discount campaign is one of the ways to increase sales and market share. However, the terms of the program seem to be rather strict and end-users or organizations will need to be approved by AMD first, which will scare off a lot of potential clients. Still, given the price of FirePro graphics boards, it is not really surprising that AMD is cautious about the cash-back promotion…

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Nvidia: As notebooks get slimmer, discreet mobile GPUs get scarcer https://www.kitguru.net/components/graphic-cards/anton-shilov/nvidia-as-notebooks-get-slimmer-discreet-mobile-gpus-get-scarcer/ https://www.kitguru.net/components/graphic-cards/anton-shilov/nvidia-as-notebooks-get-slimmer-discreet-mobile-gpus-get-scarcer/#comments Fri, 07 Nov 2014 20:45:01 +0000 http://www.kitguru.net/?p=220883 The market of discrete graphics processing units for desktops and laptops has been shrinking for many years now. Integrated graphics solutions from AMD and Intel can satisfy general demands of end-users, which is why many modern PCs do not have standalone graphics adapters. Moreover, general market trends will further decrease sales of graphics processing units. …

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The market of discrete graphics processing units for desktops and laptops has been shrinking for many years now. Integrated graphics solutions from AMD and Intel can satisfy general demands of end-users, which is why many modern PCs do not have standalone graphics adapters. Moreover, general market trends will further decrease sales of graphics processing units.

Just a decade ago all decent notebooks featured discrete graphics processors in order to provide adequate performance in all applications as well as multi-monitor capability. By now integrated graphics adapters from AMD and Intel have gained functionality and performance, whereas notebooks got thinner and lighter, which is why it became rather hard to install a standalone GPU inside them. Consequently, sales of mobile AMD Radeon and Nvidia GeForce graphics solutions dropped. According to chief executive officer of Nvidia, the attach rate of GPUs to notebooks will continue to decline.

“PCs are becoming thinner and lighter and as result they tend to not have GPUs attached,” said Jen-Hsun Huang, CEO of Nvidia, during quarterly conference call with investors and financial analysts. “I would say that [with] the mainstream commodity notebook PCs we have been seeing lower and lower GPU attach for quite a long time and it is not a surprise to us.”

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One of the main problems for providers of standalone GPUs for laptops – AMD and Nvidia – is that Intel Corp. is ramping up production of system-on-chips for notebooks that do not support discrete graphics processors. Intel Core i-series Y- and U-lines chips are multi-chip modules (MCMs) that carry both microprocessor and core-logic set on a single piece of substrate. While such MCMs support 12 PCI Express 2.0 lanes for various I/O chips, they cannot decently support discrete GPUs. As a result, many modern notebooks rely on integrated graphics.

Next year Intel will likely increase shipments of its MCMs for notebooks. The company already offers Core M “Broadwell-Y” chips for ultra-low-power computing devices in addition to Core i-series “Haswell-Y” offerings for ultra-thin notebooks and hybrids. Early in 2015 the world’s largest chipmaker will roll-out a family of Core i-series “Broadwell-U” system-on-chips with 15W thermal design power, which will complement existing Core i-series 4000U-line.

“Haswell-U” MCMs. The “BDW-U” chips are projected to offer mainstream performance while consuming very low amounts of energy, which will further increase their market share and thus decrease total available market of standalone mobile GPUs.

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Although mainstream notebooks will likely cease to use discrete graphics processors completely in the next couple of years, there are application-specific mobile PCs, such as gaming notebooks and portable workstations, which will continue to use AMD Radeon/FirePro and Nvidia GeForce/Quadro graphics solutions. The market of mobile workstations is growing, just like sales of gaming notebooks, according to Nvidia.

“In some cases the PCs are becoming application-specific PCs, like gaming notebooks, in which case the GPU not only is attached, but the GPU becomes quite powerful indeed,” said Mr. Huang. “Workstation notebooks are [also] growing.”

Sales of Nvidia’s graphics processing units (which includes GeForce, Quadro and Tesla chips) totaled $991 million in the Q3 FY2015 (ended on the 26th of October, 2014). Revenue from GeForce GPUs for gaming desktops and notebooks grew 36 per cent year-over-year. According to Nvidia, within this gaming segment, “gaming notebooks more than doubled from year ago levels.”

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While eventually integrated graphics processors will become powerful enough even for mainstream desktops, Sapphire Technologies believes that today even entry-level standalone graphics cards bring a lot of benefits to basic PCs.

Discuss on our Facebook page, HERE.

KitGuru Says: It is rather odd that as personal computers get more powerful, thinner and lighter, they, from some points of view, cease to become universal. It is just impossible to install a standalone graphics processor into an Apple MacBook Air since such GPU requires power and cooling. As a result, you cannot play more or less demanding games on such personal computers.

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Matrox to use AMD graphics chips on future GPUs https://www.kitguru.net/components/graphic-cards/anton-shilov/matrox-to-use-amd-radeon-graphics-chips-for-next-gen-graphics-cards/ https://www.kitguru.net/components/graphic-cards/anton-shilov/matrox-to-use-amd-radeon-graphics-chips-for-next-gen-graphics-cards/#comments Thu, 04 Sep 2014 16:37:13 +0000 http://www.kitguru.net/?p=210385 Matrox Graphics this week announced that going forward it will use AMD Radeon graphics processing units as well as their drivers for its forthcoming multi-display graphics cards. The move will help to make Matrox Graphics’ graphics cards more competitive on the market. The company hopes that its proprietary software will differentiate it from solutions by …

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Matrox Graphics this week announced that going forward it will use AMD Radeon graphics processing units as well as their drivers for its forthcoming multi-display graphics cards. The move will help to make Matrox Graphics’ graphics cards more competitive on the market. The company hopes that its proprietary software will differentiate it from solutions by AMD or Nvidia. Corp.

Matrox Graphics is a rather legendary name in the world of graphics boards. The company has been building graphics adapters since 1978 and even used to develop leading-edge graphics processors in the 1990s and early 2000s. Unfortunately, Matrox ceased to develop high-end consumer-oriented graphics solutions in 2003-2004 after the launch of the Parhelia-512 graphics processing unit in 2002. While the company released several more graphics processors in 2005 – 2008 to add PCI Express and Windows Vista Aero acceleration technologies, they could not compete against solutions from ATI/AMD and Nvidia on the consumer market.

The new generation of Matrox graphics solutions will be based on AMD’s code-named Cape Verde graphics processing unit (GCN 1.0 architecture, 640 stream processors, 40 texture units, 16 raster operating units, 128-bit memory bus) that powers AMD Radeon R7 250X/AMD Radeon 7700-series graphics cards. Thanks to support for DirectX 11.2, OpenGL 4.4, OpenCL 1.2 and other new technologies, Matrox’s graphics adapters will finally be able to offer modern features and capabilities already provided by other graphics solutions.

amd_matrox_logo

Matrox claims that its soon-to-be-launched product line will enable unique features that solve real-world problems in enterprise, industrial, pro A/V, digital signage, security, command and control, and other professional applications. The solutions will be supported by Matrox PowerDesk desktop management software with critical productivity-enhancing features, which will be integrated to work with AMD’s professional display drivers.

“The AMD graphics core next (GCN) GPU we selected for our new product line allows Matrox to continue designing and manufacturing professional, reliable video cards. Matrox add-in boards strike the perfect balance between video output density, performance and power consumption,” said David Chiappini, vice president of research and development, Matrox Graphics. “Our enterprise and industrial customers will continue to benefit from Matrox multi-display board designs, easy-to-use PowerDesk software, direct customer support and long product life cycles.”

Discuss on our Facebook page, HERE.

KitGuru Says: Matrox Graphics has made a very logical decision to move to AMD graphics processors. Customers of Matrox have probably demanded new features for years, but Matrox just could not provide them. As a result, the company’s market share has dropped to extremely low levels by now.

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nVidia’s Quadro and Tesla sales manager defects to AMD https://www.kitguru.net/components/graphic-cards/jules/nvidias-quadro-and-tesla-sales-manager-defects-to-amd/ https://www.kitguru.net/components/graphic-cards/jules/nvidias-quadro-and-tesla-sales-manager-defects-to-amd/#comments Mon, 06 Dec 2010 07:19:51 +0000 http://www.kitguru.net/?p=25577 Earlier this year, KitGuru broke the story that Manju Hegde, nVidia's VP for PhysX and Cuda moved across to AMD. We've just heard that the person managing nVidia's professional product sales across a massive region (including the UK) has also defected to Team AMD. Interesting development. KitGuru investigates. Originally with Seimens, Rob MacDonald is a …

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Earlier this year, KitGuru broke the story that Manju Hegde, nVidia's VP for PhysX and Cuda moved across to AMD. We've just heard that the person managing nVidia's professional product sales across a massive region (including the UK) has also defected to Team AMD. Interesting development. KitGuru investigates.

Originally with Seimens, Rob MacDonald is a seasoned veteran with almost 14 years experience in tech. From what we can gather, Rob took over nVidia's UK graphics sales operation around 2002 and was then given control of graphic card sales into the Nordic region (Sweden, Denmark, Finland and Norway).

nVidia then promoted Rob across into Quadro sales and he's been expanding that role ever since. Why is this move significant?  Well, simply put, professional products are the cash cow of the graphics industry.

Slip your hand underneath & tweak those teats for juicy workstation profits. Rob's an expert tweaker.

To understand why the Quadro/Tesla udders produce such sweet milk, you need a little background maths.

GTX460 cards sell for around £150. After we take off sales tax and a profit for both the store and the distributor, we then need to deduct some money for the AIB (Add In Board partner – for example Zotac or EVGA), then we have £90.

Finally, there is packaging (box, user guide etc), the GDDR memory, the actual printed circuit board itself and the various plugs, driver disks and adapters we all know and love. In terms of component cost, this is all educated guesswork, but when all is said and done, nVidia would be lucky to get up to £50 for a graphics processor.

Imagine now that you can take the same chip, control most of the production process, package it as a professional solution and take £500 for the same processor ?   Moo Moo. That's what we say.

Back to Rob MacDonald. He was nVidia's point man into all of their key accounts across the UK, France, Spain, Portugal, South Africa, Norway, Finland, Sweden, Denmark, India and the Middle East countries. If you wanted to launch new AMD Fire Pro cards etc into the market, then knowing exactly which customers are buying what product – would be a huge advantage. Cue Rob.

While AMD might be almost twice as big as nVidia overall, its sale of Fire Pro etc is far smaller than Quadro. Again, cue Rob.

Will be interesting to see if one man can make a difference. Cue Rob.

On the basis of ‘all roll over and one falls out' logic, if you're in the market for a sales management role and fancy Fermi, then you're in luck.

Plenty of vacancies at nVidia right now. Click the image and try your luck?

KitGuru says: In the wake of partners like XFX moving across, we're now seeing some key personnel move. Will this be the start of a pattern or is it a short term anomaly? We'll have to wait and see.

Comment below or in the KitGuru forum.

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