infographic | KitGuru https://www.kitguru.net KitGuru.net - Tech News | Hardware News | Hardware Reviews | IOS | Mobile | Gaming | Graphics Cards Thu, 20 Mar 2014 15:20:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.kitguru.net/wp-content/uploads/2021/06/cropped-KITGURU-Light-Background-SQUARE2-32x32.png infographic | KitGuru https://www.kitguru.net 32 32 The power and value of logos https://www.kitguru.net/channel/jon-martindale/the-power-and-value-of-logos/ https://www.kitguru.net/channel/jon-martindale/the-power-and-value-of-logos/#respond Thu, 20 Mar 2014 16:00:50 +0000 http://www.kitguru.net/?p=183564 Ever wondered how much of a company is its brand? Beyond the customer service, the experience, even the products themselves, brands sell. Just look at some of the most iconic companies in the world, they all have a brand that separates them from everything else. It's a style, an image and an identity, but more …

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Ever wondered how much of a company is its brand? Beyond the customer service, the experience, even the products themselves, brands sell. Just look at some of the most iconic companies in the world, they all have a brand that separates them from everything else. It's a style, an image and an identity, but more importantly it's a corporate face that can be whatever you want it to be.

More often than not, they're specifically designed to appeal to certain audiences, with a certain type of message and thanks to FinancesOnline, we have an enormous infographic breaking it down for us.

In it we learn that certain colours can have a big impact on the way you view a logo. Yellow in the McDonald's arches is supposed to make you feel happy and care free, while Fanta's orange is designed to make you feel creative. They get expensive too, with many logos costing over a million pounds in development funds, with paid designers, artists and focus groups.

Though of course some, like Microsoft, Google and Coca Cola were all free. Most of those haven't changed much since they were originally created, but ones like Nokia are nothing like the fish-head creation it once was. Granted that company has been around since the 1860s and its main business back then was pulping wood, so it makes a little more sense

KitGuru Says: Children start to take in logos by six and by eight years old they can all recall logos and products they represent. That shows the power of a good logo. *Cough* like the one in the top left. 

NB. This really is huge, so forgive the shrinking. Click it to view full size.

logo

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Women driving growth of all social media https://www.kitguru.net/channel/jon-martindale/women-driving-growth-of-all-social-media/ https://www.kitguru.net/channel/jon-martindale/women-driving-growth-of-all-social-media/#respond Thu, 06 Mar 2014 15:00:57 +0000 http://www.kitguru.net/?p=180729 If you find yourself spending a lot of the day checking Facebook, Tumblr, Pinterest and all sorts of other social networking sites, because there's just so much content on there, you may have women to thank for it, as a new report from FinancesOnline shows that when it comes to US women, they're using and …

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If you find yourself spending a lot of the day checking Facebook, Tumblr, Pinterest and all sorts of other social networking sites, because there's just so much content on there, you may have women to thank for it, as a new report from FinancesOnline shows that when it comes to US women, they're using and pushing social networking far more than their male counterparts.

To collate this data, FO looked at studies from Pew Research Centre and Burst media and found that in almost all instances, women were not only more active on social networks, but they would interact with brands and businesses as well as each other, much more than men and therefore helped make the sites something more than just a tool for stalking your exes.

For example, almost 60 per cent of polled women used social media for news, compared with 42 per cent of men. They were also more numerous on Facebook, Tumblr, Pinterest and Twitter, though LinkedIn was still dominated by men.

For a full rundown of the stats, take a look at the extensive infographic below.

KitGuru Says: Interesting to see women having such an online impact. Of course both sexes would probably tie when it comes to using these sites for vapid procrastination, but that's a given regardless of the activity.

infographic

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