While most of the big major publishers in the west are looking to invest in generative AI and implement it to speed up development timelines, Nintendo is going in its own direction. During a recent investor Q&A, Nintendo executives confirmed that the company has no plans to begin using generative AI tools to develop future games.

During a recent Investor Q&A, Nintendo president, Shuntaro Furukawa, was asked about the company's plans for Generative AI and its place in game development. Furukawa's answer is exactly what you would expect from a company that has often steered away from wider industry trends.

As spotted by TweakTown, the full quote was published on Nintendo's Japanese investor relations site:

“We have decades of know-how in creating optimal gaming experiences for our customers, and while we remain flexible in responding to technological developments, we hope to continue to deliver value that is unique to us and cannot be achieved through technology alone.”

In other words, Nintendo does not plan on replacing its creative humans with creative machines. While it is true that Generative AI tools can aid in game development, it is mostly being viewed as a cost saving measure to replace artists, voice actors and even to hire less coders. Nintendo has a long established history of retaining talent and is one of the few major publishers to avoid any major layoffs over the past 18 months.

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KitGuru Says: The original creators behind many of Nintendo's hit franchises still work there to this day. After retiring as a voice actor, Nintendo hired Charles Martinet as the official ‘Mario Ambassador'. When the Wii U was tanking, Nintendo executives took pay cuts to avoid lay-offs. If there is one company we don't need to worry about when it comes to maintaining creative integrity, it is Nintendo. That could well change in the future, as Nintendo has found itself needing to adapt to industry-shifts in the past. For instance, Nintendo had to refocus a lot of its efforts on digital games and online services while building the Nintendo Switch.

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