Apple have launched the new iPad 2 commercial, three weeks after the product shipped. The ‘We Believe’ advert focuses on how to use the iPad 2 to empower users instead of detailing the hardware specifications.
Yes, Apple haven’t mentioned the faster, dual core processor or the hardware improvements, instead taking a ‘real world’ approach to the product by showing it being used for business tasks, family photo viewing, playing music and even for reviewing medical data. It is a deliberate change of pace when compared to the racy iPhone adverts.
KitGuru says: ‘Technology alone is not enough’, the words of Apple.