Call of Duty loadout menu now includes ads for overpriced skins

Microsoft is trying everything it possibly can to make back the $70 billion it spent acquiring Activision Blizzard. The latest scheme? Placing more advertisements in Call of Duty, including inside of loadout screens. 

Black Ops 6 players began spotting adverts within the game last week. Now in the loadout screen when you pick your weapons for the round, you may see an advertisement at the top of your list of loadouts. This advertisement aims to entice users to spend money on COD Points to buy one of the game's many premium skins, which often cost over £20 to acquire.

Really ? I have to see this shit now even in the loudouts
byu/SWO0ZY inblackops6

The premium in-game store in Call of Duty is already popular. The franchise makes a ton of money from skin sales throughout the year and massive collaborations with celebrities, TV shows and films often make headlines and get shared around quite a bit. On top of that, Activision often displays these items to you in splash screens before you even get to the main menu upon launching the game.

Apparently, all of that wasn't enough. Now, you need to be forced to stare at overpriced skins even while simply trying to select a weapon.

As you would expect, fans aren't exactly pleased about the increased advertisements within Call of Duty. With the way things are going, it seems it will only be a matter of time until we see real product placement ads within massive multiplayer games. Sports titles like NBA 2K are already there, and Fortnite is slowly making a push for it too, with the addition of Jordan Sneakers to the game as a digital item.

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KitGuru Says: If something like this led to cheaper game prices, then maybe you could get some consumers on board. However, we all know that will never be the case. In fact, COD 2025 is likely to be the first in the franchise to adopt an $80 price tag for the standard edition. 

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