Tag Archives: In game ads

Electronic Arts has announced the creation of EA Advertising, a new program dedicated to integrating real-world brands and advertisements directly into its portfolio of games. According to the publisher, this platform enables brands to deploy dynamic, real-time placements within gameplay environments, including stadium signage and custom in-game content. The publisher …

EA has long made it known that it is constantly exploring ways to further monetise its games. The company is already planning to usher in AI tools to cut out a number of human workers and build products faster. Alongside this, EA is also further looking into bringing in-game advertising …