Nintendo to use outside marketing sources to help boost sales

Nintendo CEO Satoru Iwata has been very open when he spoke at a conference for investors and analysts. It seems if he could turn back time he would use outside sources to help market the Nintendo Wii. He also said that things will change.

Nintendo have reported a second straight fall in annual profit, so it is hard to ignore the problem. Iwata was very outspoken in his conference discussion and said “I now regret that we didn’t tie up with someone outside the company to market the Wii. If we had done that, the fate of the Wii might have been different.”

It looks as if they have learned from their mistakes however, and he quickly followed up with “Now I am aware that we should not rely too much on ourselves. You will see what I mean by this when we market the 3DS and the Wii in the future.”

Recent reports have also indicated that the 3DS is off to a rather weak start, with sales not reaching the goals the company wanted. We would assume the higher than normal asking price has had some bearing on this. They sold 3.61 million portable machines at launch, short of the forecast of 4 million. The Wii has sold 86 million units since the 2006 release, although there has been a steady decline in sales in recent years as they face ‘high definition’ competition from Sony and Microsoft.

Nintendo’s net profit for the year to March has dropped 66.1 percent to 77.6 billion yen ($1.16 billion). The company however have said they expect sales to surge more than 40 percent over the coming 12 months.’

KitGuru says: Did you buy a 3DS, do you like it?

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