Earlier this week, fans spotted new advert slots within the loadout screen in Call of Duty. The move quickly sparked backlash but now, Activision has backtracked, claiming that it was all just a test that wasn't supposed to go public.

On the official Call of Duty Updates channel, Activision released the following statement: “A UI feature test that surfaced select store content in the Loadout menus was published in the Season 04 update in error. This feature has now been removed from the live game.”

Fans should no longer see the in-store item adverts in the loadout menu anymore. However, the fact that something like this already exists means there is a chance that it will return in some form or another. Call of Duty already has ads for store items in the splash screens when you first launch the game, but it seems clear that Microsoft wants to find more ways to convert players into premium skin buyers.

Of course, this year's COD is now in its final few months, as COD 2025 will be announced later this month. COD 2025 is expected to be one of the first Microsoft games sell for $80 at launch, following in Nintendo's footsteps with Mario Kart World.

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KitGuru Says: There would be reasons for a free to play game to do this but Call of Duty is a full-priced title each year and is filled with microtransactions.

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