Electronic Arts may be on track to win the Consumerist’s Worst Company In America award. They are already in the Final Four this year.
The situation is so bad that Electronic Art’s COO, Peter Moore, took to his companies blog to stop another ‘victory’ this year. He called his blog post ‘We Can Do Better’.
He said “This is the same poll that last year judged us as worse than companies responsible for the biggest oil spill in history, the mortgage crisis, and bank bailouts that cost millions of taxpayer dollars.
Are we really the “Worst Company in America?” I’ll be the first to admit that we’ve made plenty of mistakes. These include server shut downs too early, games that didn’t meet expectations, missteps on new pricing models and most recently, severely fumbling the launch of SimCity. We owe gamers better performance than this.”
The Consumerist said themselves that their analysis showed that Mass Effect 3 or SOPA had nothing to do with the voting against Electronic Arts.
They added “Instead, it looks at EA’s history of buying up smaller, successful developers with the intention of milking — and arguably ruining — the intellectual properties that made these acquired companies so attractive. It also discusses EA’s exclusivity deals on popular sports games, that some say effectively sets the bar for retail prices for the rest of the gaming industry.”
Moore tried to hunt for positive on his blog to the public. He said “We are committed to fixing our mistakes. Over the last three weeks, 900,000 SimCity players took us up on a free game offer for their troubles. We owed them that. We’re constantly listening to feedback from our players, through our Customer Experience group, Twitter, this blog, or other sites. The feedback is vital, and impacts the decisions we make.”
Kitguru says: EA have earned a very bad reputation with the gaming public and are loathed by millions around the globe, reflected in this voting every year. They are seen as a money grabbing corporation who have very little interest in the people who spend their money with them. Their forcing of always being online to maximise profit against piracy has penalised their genuine customers who pay for the games.