Google acquire Wildfire, social media marketing firm

Google have acquired Wildfire Interactive, a social media marketing firm. The idea is to offer their clients new opportunities to interact with people across social services. Wildfire are comprised of nearly 400 employees.

Wildfire Interactive were formed 4 years ago in Redwood City, California and they are focused on helping brands optimise their presence across social networks. They deliver a software suite which integrates directly with Twitter, Facebook, YouTube and Linkedin.

As yet, no information has been released in regards to the cost or agreement terms.

Company founders Alain Chuard and Victoria Ransom said in a blog post “We believe that over time the combination of Wildfire and Google can lead to a better platform for managing all digital media marketing.”

They added “Wildfire will operate as usual, and there will be no changes to our service and support for our customers.”

Social networking is now very much an important aspect of a companies visibility and Wildfire say they support 16,000 customers already, including 30 of the top 50 brands.

Kitguru says: Another link has been added to the Google cog.

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