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Microsoft target Apple with ‘pop up’ stores Oct 26th

Microsoft are set to launch a series of ‘pop up’ stores on October 26th, which will sell the Microsoft Surface. The company are planning to launch stores in America and Canada in the same retail locations as Apple stores. 29 of the 32 stores are said to be in the same mall or shopping center as the local Apple stores.

The 32 stores are not permanent locations, temporary stores to sell during the holiday season. Microsoft list all their stores now, including these new pop up locations.

A primary focus for these stores will be to sell the Surface tablet, although Microsoft have not detailed this publicly. Each of the 32 store pages show the Windows RT device.

Microsoft are planning to launch ‘Answer Desk’, a version of the famous Apple Genius Bar.

So far, no news on European coverage, just America and Canada.

In the U.S.: Atlanta (Perimeter Mall); Aventura, Fla. (Aventura Mall); Beachwood, Ohio (Beachwood Place); Bethesda, Md. (Montgomery Mall); Braintree, Mass. (South Shore Plaza); Charlotte, NC (Southpark Mall); Columbia, Md. (Mall in Columbia); Denver (Cherry Creek Shopping Center); Durham, NC (Streets at Southpoint); Frisco, Texas (Stonebriar Centre Mall); Garden, City, NY (Roosevelt Field Mall); Glendale, Calif. (Glendale Galleria); Indianapolis (Fashion Mall at Keystone); Las Vegas (Fashion Show Mall); Miami (Dadeland Mall); Nashville (Mall at Green Hills); Natick, Mass. (Natick Collection); New York City (Time Warner Center — The Shops at Columbus Circle); Oklahoma City (Penn Square Mall); Paramus, NJ (Westfield Garden State Plaza); Pittsburgh (Ross Park Mall); Portland, Ore. (Washington Square); San Antonio (North Star Mall); San Francisco (San Francisco Centre); St. Louis (Saint Louis Galleria); Tulsa, Okla. (Woodland Hills Mall); West Hartford, Conn. (Westfarms Mall); Woodlands, Texas (Woodlands Mall)

In Canada: Burnaby, British Columbia (Metropolis at Metrotown); Edmonton, Alberta (West Edmonton Mall); Toronto (Eaton Centre); Vancouver, BC (Oakridge Centre)

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