At the start of the year, a simple picture of an egg became the world’s hottest sensation, overtaking Kylie Jenner for the most-liked post on Instagram. London-based creator Chris Godfrey has since teamed up with Hulu, launching a heart-warming 30-second video that uses the world record egg to advocate support for mental health.
The video debuted at the Super Bowl 53, starting with a noticeable split across the top of the beloved egg. “Recently, I’ve started to crack,” explains the egg before crumbling into pieces. “The pressure of social media is getting to me.”
“If you're struggling too, talk to someone. We got this.” It’s a powerful message that’s further emphasised on by the egg subsequently springing back to life with a smile on its little, animated face. The video ends by pointing people in the direction of non-profit organisation Mental Health America, which shared its thanks to the colloquially named Egg Gang for the help.
Chris Godfrey’s identity was officially revealed following the Super Bowl, but had previously been uncovered by the dedicated sleuths at BuzzFeed News and Mashable. Godfrey, who works with London-based advertising agency The&Partnership, revealed to The New York Times that he saw Kylie Jenner’s record 19 million likes on Instagram as a challenge. A mere 9 days later, the record was broken with the egg now holding over 52 million likes.
Godfrey explained that his reasoning was that an egg is neutral ground. “An egg has no gender, race or religion. An egg is an egg, it’s universal.” Known as Eugene by its creator and its fans, the egg will be used in more campaigns as Godfrey shares that mental health is just the first of several causes.
KitGuru Says: While it seems like odd that a picture of an egg has made it this far along the viral track, it’s fair to say that it’s being used for the power of good. If you are suffering from mental health issues, there are organisations in the UK and around the world that can help, so never stay silent.