At CES 2025, Bitspower unveiled its latest advancements in cooling solutions, signalling a new chapter for the company as it seeks to elevate its profile as a standalone brand. While many liquid cooling specialists thrive on high-visibility marketing, Bitspower has traditionally focused on collaborations with industry partners like Maingear and PC Werkx- quietly earning its reputation as a trusted innovator in custom water-cooling technology. With a new CEO leading its efforts in the US and Europe, the company appears ready to position itself as more of a ‘go-to' brand for enthusiasts and system builders alike.
Founded by Vincent Yu in 2001 in Taiwan, Bitspower has developed thousands of products over the years, including CPU and GPU water blocks, radiators and reservoirs – all designed with a focus on quality and user-friendliness, but at the same time considering how to be environmentally conscious with each innovation. The simple line-up of solutions revealed at this year’s CES, suggest Bitspower is looking to make its mark not only as a ‘behind-the-scenes expert', but as more of a ‘leading name’ in high-performance cooling – from 2025 onward.
While some of the products on display in the Bitspower suite have been seen before, fittings are in the process of being updated for the new generation of CPUs. What is new, is the Atlas range of AIO coolers.
Bitspower told us that the Atlas All-In-One Liquid CPU Cooler has been specially designed to provide advanced heat management, as well as virtually silent operation. It offers everything you need to keep your CPU running at its best, including fans, radiator and pump – in a single closed loop that's easy to install and maintain.
The Bitspower Atlas All-In-One Liquid CPU Cooler is equipped with a high-quality radiator, as well as PWM fans – running at up to 2000 RPM – for concentrated airflow and improved performance. A low-noise pump and copper plate ensure quiet and efficient cooling.
The new Atlas series AIO coolers are available in 240 mm and 360 mm sizes, with options for black or white colour schemes. The pump-block features a cubical design with side-mounted coolant fittings and an infinity mirror effect on top for added aesthetics. These coolers come equipped with two or three of Bitspower's Griffin series 120 mm ARGB fans and utilise a copper cold plate paired with an aluminium radiator.
The boxes we saw, claimed compatibility with LGA1700, LGA 1851 and AM5 – as well as all of the major RGB colour control systems from MSI and Gigabyte to Razor and ASRock.
The builds on display from PC Werkx (Nebula Waterblock, Leviathan II 360 radiators, CR240 reservoir and Hexagon 34 water tank) and Maingear (Nebular waterblock, custom distro and CPU blocks) were suitably stunning.
In recent years, the CPU trend toward TDPs up to 253 watts (Intel's Core i9-13900K ) was driving up complexity in cooling and the supply of power – as well as overall system costs. AMD’s Ryzen 9000 series, has improved instructions-per-clock performance while optimising power use – particularly in multi-core workloads. Similarly, Intel’s 15th Gen Core Ultra processors focus on Efficiency Cores (E-cores) and a modular Meteor Lake chiplet design, looking to achieve scalability and competitive efficiency. This industry shift mirrors the Conroe-era move from ‘brute-force power increases’ to ‘smarter, more sustainable’ solutions. As massive thermal demands give way to innovations like AI-assisted thermal controls – it will be interesting to see where high-efficiency/capability AIO coolers like the Atlas fit in a market.
Also on display were large scale/server-focused cooling solutions. An area where Bitspower is also hoping for growth in 2025/26.
At the time of going to press, the Atlas series products have not appeared on the Bitspower store web site – so final pricing is to be confirmed shortly.
KitGuru Says: Have you used any Bitspower gear before? What did you think of their CES 2025 showing?