AMD Launches Its 2013 Mobile APU Products

1. AMD's 2013 Mobile APU Products: Temash, Kabini, and Richland2. Temash3. Kabini4. Richland5. A Promising Future For AMD's Mobile Department?6. View All Pages

Richland

AMD's elite performance mobile platform will be formed by Richland APUs, a follow-on from Trinity. Built for performance ultrathin notebooks and targeting Intel's Core i3 and i5 mobile chips, Richland APUs will be available in dual- and quad- core varieties.

AMD claims an overall performance improvement of up to 19% for its Richland parts. The quoted battery life of up to 13 hours could be an important feature for many consumers. Gamers will also be interested by the “39-72% better gaming performance than the competition”, according to AMD. Certain Richland chips have 71% better GPU performance than the Core i5, according to AMD.

With 4MB of L2 cache and HD 8500 and 8600 graphics processors for the high-end quad core parts, it is clear that AMD is targeting mobile users who desire all-round power and console-quality gaming performance.

Lower power parts, such as the A6-5345M and A4-5145M could be strong contenders in the ‘ultrabook' form factor market with their 17W TDPs.

The Richland APU platform's key features include; Temperature-smart AMD Turbo Core, a configurable TDP, and media-orientated power optimisation. Broader motherboard flexibility for OEMs could be a key point from which AMD may obtain additional success.

Richland parts will be used in high-end gaming laptops as well as mid-range all-round notebooks.

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