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AMD Radeon R9 390X to cost more than $700 – report

Although the Radeon R9 390X will offer significantly higher performance than existing graphics cards from Advanced Micro Devices, it will also cost considerably more than current graphics adapters from the company. In fact, the new flagship graphics solutions from AMD will be more expensive than all single-chip Radeon graphics boards ever introduced.

Heise.de reports citing sources with knowledge of AMD’s plans that the AMD Radeon R9 390 graphics adapter will cost around $700, whereas more advanced AMD Radeon R9 390X will be priced at over $700. The price of the AMD Radeon R9 390X WCE [water-cooled edition] is unknown, but it will naturally be very high. The Radeon R9 380X will carry $400 price-tag, whereas the Radeon R9 380 will be available for around $330.

Previously the most expensive single-chip Radeon graphics cards cost no more than $649, but, apparently, the company wants to increase pricing of its flagship products going forward.

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The Radeon R9 390-series graphics cards will be the first add-in-boards to use high-bandwidth memory (HBM) from SK Hynix in the world. Extreme performance in ultra-high-definition resolutions that the new cards will provide will justify their high prices.

AMD did not comment on the news-story.

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KitGuru Says: It is noteworthy that AMD wants to position its upcoming Radeon R9 390X above the GeForce GTX 980, but clearly below the GeForce GTX Titan X, which is expected to cost between $999 and $1349. For some reason AMD does not want to compete against Nvidia’s graphics cards at the same price-points.

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177 comments

  1. you do realize that’s totally incorrect, right?

    while a lower voltage draw would help w/ lower heat generation, you still need a way to dissipate heat. Therefore, it is ENTIRELY possible for a card w/ a lower power draw to be hotter than a card that has a higher power draw. A 500W card in a high temp. system would be hotter than a 500W card in a low temp system.

  2. The point that Desolutional was trying to make was that despite several articles with “leaked specs”, they are just rumours and have NOT yet been confirmed. Therefore you CANNOT say for certainty whether it is a single GPU or dual GPU card. Jeez, did it ever cross your mind that all of these articles online with “leaked specs” may be getting their info from the same source? If that one source is wrong, then that means ALL the articles are wrong. Of course, all the articles could be getting their info from different sources, but we just don’t know. What part of “AMD has not confirmed the specs” did you not understand?

    What you could say is based on the information that you have found, it sounds like the 390X isn’t a dual-gpu card and back it up with the fact that in the past, dual-gpu cards have followed a different naming convention. But the fact of the matter is that YOU DON’T KNOW. Nobody knows until AMD have confirmed the specs.

  3. AMD reported a net loss of -$403 million for 2014

  4. the 390x wrecks the 980 in leaked benchmarks though so it would be worth the extra cost

  5. The R9 295×2 is slightly better than the 390X, and in the UK costs the same price. Doesn’t really make sense to price the 390X so high.

  6. Well the 390/X is always a new card not a rebrand I never said it wasn’t…You seem to suggest that I think the 390X is a dual card for no apparent reason the other dude did I didn’t.

  7. Lets see after Ps4 and XBONE

  8. Claire AwesomeSauce

    Fanboys on both sides annoy me. They do not simply annoy me for their blind brand-loyalty which I find ridiculously stupid, but also for knowing so little about the opposing products. Your AMD fanboyism is included in my distain, but you’re also speaking to a troll by virtue of sense. The Titan Z and 295×2 performed on par with eachother at 2k and 4k, but with half of the price-tag the 295×2 was clearly the winner. Today it’s $650 and still fights well with the Titan X. AMD made a masterful stroke tactically with the price-cuts for the 200s, but strategically they hurt the bank with half a billion in net loses. The 300 series needs to bring it or AMD may just end up in trouble financially.
    The biggest fault of AMD seems to be its drivers, power consumption, and heat issues. I’d like to see the new series bring down the temperatures and power usage as their primary focus because when I need to buy a $400 PSU just to have enough juice and $50 each year in power usage then it’s definitely going to be a factor in who I pick. It’s difficult to jude the drivers but it is an easy call to day Nvidia has been putting out more stable updates faster and more frequently than AMD has been able to do.
    For the value It’s hard to have an argument against the 295×2. At the price it’s at now I’d consider it the king of the GPU, however not for much longer, I think. The battle for the crown will be between the 390x and GTX 980TI. Nvidia and AMD will both undoubtedly bring their greatest creations of this generation out this summer.

  9. Claire AwesomeSauce

    40% is a little extreme, I’d think closer to 20%. the real battle will be the 980TI, not the 980.

  10. Claire AwesomeSauce

    Believing the marketing team before a product is even released oozes inexperience to me. I’ve been playing this game a long time and no card has ever lived up to its pre-release boasts. Wait until it’s been released for a month before you start saying stuff like that.

  11. AMD fan Boyism? If you look down two post you would understand how much of a fanboy i am. I am no fanboy i currently own 2 780ti’s and previously own 2 780’s and 2 GTX 480’s and multiple AMD cards as well, i just hate blind nvidia fans that keep singing hallelujah’s while nvidia keeps fucking over the people that buy their product. Need some proof? My current rig http://imgur.com/DhCta6S. As for the driver’s nvidia has just as much problems as AMD recently just look at all the Gameworks games and you would know, AC UNITY, FARCRY 4, ARKHAM ORIGNS, EVIL WITHIN, WATCH DOGS, ACIV, COD GHOST the list goes on.

  12. they may have had to up the price to cover the research/development on implementing HBM properly. It’s not exactly a new field, but i can imagine there could be some problems implementing it on a gpu, part of which being cost.

  13. So nivida finally impressed me and started lowering the prices of their high end graphics cards (the 780ti cost $650-800 depending on which version and they let out the updated 980 for around $500, a steep price cut) while AMD is raising the prices of their always crap GPUs by double. Who cares if AMD is operating at a loss, that’s their crappy business model of selling g crappy GPUs. Not our fault they can’t run a business while nvidia is raping them daily. Quit making poor investment choices in last gen architecture and AMD would be the leading GPU maker. But they aren’t. For good reason lol. Paint a turd with a shiny coat, its still a turd.

  14. That may be week 1 and pre order pricing. Just wait a month.

  15. Those loses were because of PS4 and XBONE, everyone thought that was going to save them but it actually killed them.

  16. I’m considering moving to AMD for my next upgrade, there new Freesync monitors are pretty sweet. 390x with an ASUS MG279Q could be a truly awesome pairing.

  17. R9 295×2 has 2 processor units in the card, essentially being x2 titans. We saw this with the cards like the GTX 690 or Radeon 7990. I am sure there will also be a GTX 990. But Nvidia right now has the best single processor GPU.

  18. Whatever. I highly doubt this thing can touch the graphics on my XB1. And at $700? What a rip!

  19. MFW Titan Z has dual GPUs….

  20. with titan performance & 8g memory 700-750 would be awesome,would be the same price as 980 ti i think.

  21. as a nvidia user i can say AMD has always beat nvidia in performance & price at the same time the only problem with amd is the “heat & tdp”,if they get that right i will be getting 390x no doubt.

    i’m not a fanboy like you “i don’t even care” i get better one no matter amd or nvidia.
    & you should know 295x is far faster than titan x with a quarter less price(1000 vs 750 current prices),but the tdp & not being dx12 kept me from getting it,if 390x is alright with heat & tdp why not i’ll get it.

  22. AMD make enough money from selling their cards, wtf are you guys smoking. Steam chart don’t mean shit. Bitcoin minners use AMD and they went hard on rx 200 series.

  23. I trust AMD, they deliver quality not fake overpriced gimped shit.

  24. I’m waiting for black friday. Skylake, the 390x and windows 10 will all be ready by then. 😉

  25. It’s because of the R&D on ZEN is what’s killing their profit margins.

  26. http://gpuboss.com/gpus/Radeon-R9-295X2-vs-GeForce-GTX-TITAN-X

    I’ll just leave this here.

  27. gpuboss is the most bias site I have ever seen. Plus I believe, for that particular rating, they only counted 1 of the cards in 295×2.