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be quiet gives Power Zone the pure sex video treatment

Technology products are strange. Viewed in their plain cardboard boxes, piled high on pallets in a factory, they emit almost no appeal at all. Open the external packaging and the consumer box will normally emit a little ‘wink’ of attraction. Once you get hands on, out of the box, you can’t help but touch, feel and connect. Essentially, the closer you get – the more you want it. be quiet! has been looking at ideas to take this to a new level. KitGuru books a cheap motel room, puts ‘Do not disturb’ on the knob and checks for free Wi-Fi.

Working on a purely visual level, be quiet!’s latest video is lush.

Add in the soundtrack and you have to say this is about as sensual as a PSU advert can get.

be quiet! touches all of the zones that an enthusiast will be sensitive about.

We’re not gonna introduce spoilers for the climax, but – needless to say – it would be hard to make a PSU look more attractive in just 1 minute 40 seconds.

To keep you watching to the end, be quiet! wants you to post a comment on YouTube to let them know what your favourite bit is – and that gives you a chance to win a prize!

[yframe url=’http://www.youtube.com/watch?v=ss6piCC3WZ8′]

KitGuru says: We love a bit of innovation when it comes to marketing technology products – and this video presses all the right buttons. What do you think? Have they pulled it off?

Comment below, in the KitGuru forums or join 149,000 fellow KitGuru lovers over at Facebook.

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