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Supercar branding confusion at Multiplay i42 – AMD or nVidia?

Since the launch of DirectX 11 at the back end of 2009, AMD has been synonymous with triple screen gaming action. You can see how our hero driver was confused when he got into a £28,000 super-gaming-car at Multiplay i42 and found 2 sets of branding. Which was real?

Driving games have been popular for decades. For those whose happiest memories centred on the original Lego Racers, you’re in for a bit of a shock when you see how far the genre has moved past the WASD days.

There's more programming technology in the set-up device than an entire PC had 'back in the day'


This unit was positively impressive. At £28,000 delivered to your cramped studio flat in the suburbs [Right said Fred! – Ed] – it will be enough to make you the most popular kid/adult/pensioner on the block. In the interests of balance and reasonability, KitGuru needs to point out that, for the same money, you could also purchase a 20 year old Ferrari.

Unlike Multiplay's cool driving rig, this car requires plenty of oil/love/insurance in order to deliver the goods

The in-car gaming action looks fast and furious – with pro-gamers queuing all day long to try and nail the fastest time in a Dirt competition. We first arrived during set-up, so this all-action shot is competely simulated. We’re assured that the emotional look of joy/excitement on the driver’s face is an accurate depiction of what you will be feeling.

We're thinking 'Maybe bigger screens'

OK, enough of the cool pics and in-car-in-game experience – the single biggest attraction for KitGuru was the following photo. The system was booting up and, clearly on screen, showed an AMD logo. Yet, to the side, nVidia seemed to be claiming ownership/creation of the £28,000 super car. The driver also looked at both logos and seemed confused.

The advert says nVidia but the system seems to be saying AMD EyeFinity. We'll never know which one is correct

Either way, we’re jealous. Sure, the white knuckle ride available from a real £28,000 car would be more, well, real – but everyone has a car. Owning a £28,000 gaming uber-rig in your own living room would mark you out, among friends, foes and family, as ‘someone who is really serious about all this 3D malarky’.

KitGuru says: Could this be the shape of things to come? Remember the first real joysticks – modelled on those installed in famous planes? You could spent hundreds and hundreds of pounds on that kind of set up. Now they are significantly cheaper. Maybe Toyota will come up with a kit that lets you use the seat out of an old MR2 and no one knows the difference.

Comments below or in the KitGuru forum.

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  • Roger

    Looks good, but crap for the house. dont fancy doing my bookwork in that 🙂

  • Tech Head

    That is a rather amusing cock up 🙂

  • Mad1723

    I don’t see this as a cock up. Fire up any of the other games from Codemasters and you’ll see the same logo popping up. The game was just sponsored by AMD, just like any other game of Codemasters since GRID. The system was still powered by 2 Nvidia most probably, but the game is sponsored by AMD. End of story!

    Get your facts straight KitGuru!

  • Dave

    @ mad1723. You need new glasses? check the last picture. big nvidia logo on the left presentation.

    I love it when people come across as being really smart but in reality they are pretty thick 🙂 The whole thing is meant to be lighthearted anyway I would assume, unbunch those panties !

  • Jeremy

    Yes, get your facts straight! I have no sense of humoir either :p

  • StarFluff

    It was powered by two 6970 AMD card in crossfire. So Nvidia fan girls go fish 😉

  • Petee

    Nice looking system, three screens is grest but it takes up so much space.

  • JEskandari

    £28,000 and they still cant do anything about those bezels

  • Mad1723

    Ok, for those who don’t seem to understand…

    The picture is the game launching… now, all of you guys with a copy of Dirt 2 (which it obviously is in the first picture) launch the game and tell me what logo comes up when you launch the game… That’s right, AMD….

    Read what I’m saying correctly next time. It probably was still powered by 2 Nvidia, but the game always gives you that logo on launch… you can also see it was just launched on the said computer as the Steam in-Game chat pops up at the bottom right…

  • Danny

    Amazing how people can argue over anything with AMD or Nvidia in the name. even if they brought out toasters there would probably still be a ‘grill improvement’ with one or another.

    I would assume this news article is meant to be firmly tongue in cheek and a funny shot of an Nvidia sponsored item running an AMD sponsored game.

    I found it amusing, but im not reading too much into it.

  • StarFluff


    It was powered by two 6970 AMD card in crossfire. So Nvidia fan girls go fish 😉

  • Fred Spell

    “suburb” – a spell check should have caught that one 🙂

  • faith

    Hi Fred,

    We have outsourced smelling pistakes to a firm that’s so full of OCD-obsessed dweebs, that they have offered to do it for free!

    Problem is, when they miss one like that, how can we claim a refund 🙁

    Thanks for pinging us – story has been updated (in your honour)