EA won’t be increasing game prices to $80 ‘at this point’

Earlier this year, Nintendo revealed the Switch 2 and alongside the console, it also announced plans to raise the prices of new first-party games, like Mario Kart World, to $80. Last week, Microsoft confirmed its own plans to also follow this pricing model. Surprisingly, EA is not jumping on this bandwagon just yet. 

EA just released its latest earnings report, giving us a few insights into the company's plans for the rest of the year. Naturally, the question of raising prices to $80 for new games was brought up, but surprisingly, EA CFO, Stuart Canfield, stated that “no changes at this point” are planned.

EA has no plans to join other publishers in raising their new game prices to $80 this year. Crucially, though, the statement leaves the door open for a price increase at a later date.

That means for this year, games like Battlefield, Madden and EA FC should remain at $70 upon release. Depending on market reception to other publishers raising prices, EA will likely consider bumping up its launch prices in 2026.

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KitGuru Says: It took a couple of years for some publishers to make the jump to $70 so I expect the same to be true now that $80 games are hitting the market. Eventually though, most AAA publishers will be charging $80. 

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