Always big on the customer service, Apple has decided in Australia that advertising The New iPad (3) as being 4G, while it is not in fact compatible with the local 4G network, was a mistake. Will the UK follow suit?
In a nod to global corporate speak, Apple has decided to state, at the same time, that Australian customers were not misled. Damn. They were so close to being classified as ‘snowy white’.
Apple’s case for choosing the 4G technology it did, was that Japan and the USA both decided on the same version of 4G LTE, while Australia has a different system and the UK government/carriers are still evaluating the benefits of 2 yoghurt pots and a bit of string.
Earlier, Australia’s Competition and Consumer Commission (ACCC) said that “Apple’s recent promotion of the new ‘iPad with WiFi and 4G’ is misleading because it represents to Australian consumers that the product can, with a SIM card, connect to a 4G mobile data network in Australia, when this is not the case”. It is now going further and seeking an injunction to prevent Apple selling any more product until the packaging/messaging etc have all been changed.
KitGuru says: We have been buying cars for a long time with top speeds that are at least 30 m.p.h. faster than the legally allowed top speed in a country. Car companies still say “150mph beast”, even though you can only drive at less than 50% of the advertised maximum. Go figure.
Comment below or in the KitGuru forums.