Apple didn’t even attend the World Congress in Barcelona, but they walked away with the top award for a mobile device.
The World Congress event in Barcelona is one of the biggest events of its kind in the world, but Apple decided not to make an appearance, much as they did with CES in January. While many companies use both events to highlight and promote their hardware, Apple didn’t feel it was necessary, letting competitors showcase their wares.
Judges at this event however called the iPhone 4 the ‘Best Mobile Device’ pointing out that it has a “great screen, sharp design, fantastic materials, and phenomenal ecosystem for app developers. In a tight race, the iPhone 4 built on the success of its predecessors to set the pace for smartphones.”
Another award when to HTC for the honour of ‘Best Device Manufacturer of the Year’ saying this company has built its market presence from nowhere, with fresh branding and marketing and a strong portfolio of devices across many platforms. In particular, it has proven an exceptionally popular and enduring phone manufacturer. With great communication and good customer service, this is a well-deserved award.”
The HTC Desire also won a ‘Highly Commended’ award and judges said it “set the bar for Android phones across much of the world in 2010. Packed with great features, this is an enduring product that has performed consistently well.”
KitGuru says: A good showing for HTC and very much deserved