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Is £21 too much for an App?

One of the most appealing things about the whole Job-o-sphere, is that software (in the form of apps) is profitable for developers and affordable for customers [while making Apple into the biggest software provider in the history of the universe – Ed]. KitGuru ponders how much apps should cost and is there a limit on pricing – beyond which only a mad man would go?

Photographers love the light. Their waking hours are spent imagining the capture of photons as they bounce of flowers, mountains and ladies. It’s a bit of an obsession.

While it is possible to shoot in a studio or other location with a flash, its the thermonuclear light in the sky that gets them most excited – especially when you can take that sun light early in the morning/late in the day and filter it through a few million tons of water vapour.

Which brings us to ‘the question’…  Where will the sun be, at a given time of day and specific point on the planet?

Photographers (and other interested parties) can find out by spending £21 on an App called Helios Sun Positioning Calculator from the ‘all all Brits plus an Aussie’ development team called Chemical Wedding – based in Los Angeles.

Toby Evetts does agency-level brainwashing for clients like Nike and Disney, Simon Reeves used to be a banker (with a ‘B’) and Nic Sadler is a bit of a photo buff in his spare time. Together, they have driven this company forward with a series of clever applications, including:-

TOLAND: Digital version of the American Cinematographic Manual

ARTEMIS: App that gives you the Director’s Viewfinder on a phone

CYCLOPEDIA: Uses geo-info, linked to more than 65,000 Wikipedia articles, to give you ‘articles’ that are relevant within a 30 mile radius of your physical location (but you can adjust this down to around 1 mile)

Which brings us back to the ‘Where is the sun dude?’ app. While cool, we’re not sure how many people will be pulling out 21 Great British pound coins – but maybe the chemical bros are happy with only selling to the cognoscenti.

This clever little app also includes gyro info so, we guess, you can spin your iPad and see the world tumble

KitGuru says: If you need it, you need it – but we can’t help thinking that a lower price would generate a big increase in unit sales. For us, most apps should be under £10.

Comment below or in the KitGuru forums.

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