Microsoft Windows Phone platform has reached a 9.2 percent share in the smartphone operating system market in Europe. Much of the success is due to Nokia’s low and mid range models according to Market Research firm Kantar.
In the three months running up to August the Windows Phone platform reached a market share of over 10 percent in Britain and France, for the first time. France recorded 10.8 percent and Britain 12 percent according to the report.
Nokia agreed earlier this month to sell their mobile phone business to Microsoft. They were already the main user of the Windows platform and key company behind the sales growth.
Kantar analyst Dominic Sunnebo said “Windows Phone’s latest wave of growth is being driven by Nokia’s expansion into the low and mid-range market with the Lumia 520 and 620 handsets. These models are hitting the sweet spot with 16 to 24 year-olds and 35 to 49 year-olds, two key groups that look for a balance of price and functionality in their smartphone.”
They are still way behind the Google Android platform which is dominating in Europe right now. Android’s market share increased from 68.8 percent to 70.1 percent in the same period last year. Apple’s iOS claimed second spot with a 16.1 percent market share, up 2 percent from the same period last year.
Kitguru says: Nokia the driving force behind Windows Phone sales – gaining more market share is the key goal for them in the next 12 months.