Apple reportedly ends production of the Vision Pro

While the Apple Vision Pro got off to a hot start with positive reviews and a wave of purchases from enthusiasts, interest in the device dropped off a cliff in the months following launch. Back in April, we had heard that Apple had begun slashing production orders due to flailing sales numbers. Now, it is being reported that the Vision Pro will soon be discontinued. 

According to The Information, Apple has ended production of the Vision Pro headset, with a significant number of headsets still sitting in inventory, unsold. With no more units being made, Apple will attempt to sell off its remaining inventory of headsets throughout 2025.

It was previously reported that lower-than-expected sales also led Apple to rewrite its roadmap for Augmented Reality products. Plans for a ‘cheaper' Vision Pro in 2025 were scrapped, but a second-generation version of the headset is apparently in the works.

So why isn't the Vision Pro selling? Well, the people rich enough to buy one are starved of content and the developers that bought one in hopes of breaking into a new market have few customers to sell to. If Apple wants to sell millions of these headsets, it is going to have to compromise a bit more on the specifications and price.

KitGuru Says: The Microsoft Hololens struggled to sell due to its high $2500 price tag and was scrapped after just two generations of product design. So far, the Apple Vision Pro seems to be following a similar path and given the headset's astonishing $3500 price tag, Apple may have even more trouble encouraging adoption compared to Microsoft. 

 

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