WB wants its gaming business to be ‘always on’ as it steps into the live service market

Warner Bros has already made its intentions for future game projects pretty clear, with plans to lean heavily into the live service model for future projects. The company is reiterating those plans now, with ideas of pushing more “always on” games using franchises like DC and Game of Thrones.

In an interview with Variety, WB Discovery's CEO of global streaming and gaming, JB Perrette, explained that the new goal is to turn games into a recurring source of revenue, rather than relying on a big hit once every few years. The goal is to ensure that gaming is “always on” and with live service games like Destiny 2 succeeding, WB thinks it can leverage its own franchises to achieve similar business goals.

WB does have a pretty solid line-up of IP to achieve something like this, with rights to the entire DC Universe, as well as hits like Game of Thrones and Harry Potter.

WB's new strategy is kicking off this week with the launch of Rocksteady's Suicide Squad game. Apparently, Monolith Productions' upcoming Wonder Woman game may not be a live-service title but all recent comments from WB Discovery executives indicate otherwise.

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KitGuru Says: We'll have to wait and see what WB's next major big-budget game will be but for now, the publisher finally gets to test the waters with Suicide Squad, which goes live for Deluxe Edition pre-order customers today. 

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