Tag Archives: Asha Sharma

New Xbox CEO Asha Sharma has officially retired the controversial “This is an Xbox” marketing campaign. The initiative, which debuted in late 2024, sought to brand everything from smart TVs to handhelds as an Xbox, suggesting that dedicated hardware was optional. According to a Microsoft spokesperson, Sharma pulled the plug …

Xbox recently underwent a massive shake-up, confirming the retirement of long-time head Phil Spencer alongside the announcement that Xbox president Sarah Bond would be stepping down from her role. In the wake of this, Xbox’s new CEO (Asha Sharma) and COO Matt Booty sat down to discuss these latest events and what’s next for the brand.

A major leadership transition is about to happen at Microsoft Gaming, as Phil Spencer officially announced his retirement. Spencer's departure marks the end of an influential era during which he transformed Xbox from a struggling console brand into what it is now. Joining him in departure is Xbox President Sarah …