MSI warns of Nvidia GPU demand outstripping supply

MSI is preparing to increase prices across its gaming product portfolio by 15% to 30%. In a recent investor briefing, General Manager Huang Jinqing described 2026 as one of the most challenging years the company has faced, citing supply chain instability and component shortages.

According to Money UDN (via VideoCardz), MSI now expects the global PC market to contract by 10% to 20% this year. The company’s outlook is influenced by a reported 20% shortfall in Nvidia GPU supply and a worldwide memory shortage that has raised component costs significantly.

Due to the AI boom and ongoing memory and storage shortages, prices have gone through the roof for both OEMs and consumers. As a result, MSI will have to adjust its pricing. MSI may also adjust its motherboard roadmap to offer consumers new DDR4 options, so consumers can still upgrade and get hold of the cheaper, older memory standard. While a 16GB stick of DDR5 memory can now cost as much as $180, a DDR4 stick is considerably cheaper at approximately $110 to $120.

MSI may also scale back on its low-end offerings to focus more on midrange and high-end products, like the RTX 5060, RTX 5070 and RTX 5080. On top of all of this, MSI also plans to bolster its enterprise sale efforts, with expectations to grow its server business considerably over the next three to five years.

KitGuru says: MSI isn't the first to make all of this known, and it won't be the last to make pricing adjustments in 2026 either, as the current shortages impact the entire hardware market. 

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