Diablo IV has made over $150 million in microtransactions

While many besmirch its existence, microtransactions have unfortunately wormed their way into becoming a staple of the video games industry – especially the AAA space. Despite its controversial nature, the added monetisation is clearly not going anywhere, with Diablo IV having reportedly earned Blizzard/Activision/Microsoft over $150 million since the game’s launch.

As reported by Eurogamer, thanks to a now-deleted LinkedIn page of Diablo IV’s senior product manager, we have learned that the “monetisation strategy of the store cosmetics, pricing, bundle offers, personalised discounts, and roadmap planning…have driven over $150m [in microtransaction] lifetime revenue.”

In total, Diablo IV has made the publisher over $1 billion since its launch last year. While $150 million in microtransactions may seem small by comparison, it is worth noting that Diablo IV is a full-priced game, and so all these microtransactions were on top of the $60 base price.

Back in 2020, we reported on the fact that in just 3 months, Activision-Blizzard had made over $1.2 billion from MTX – though this was of course aided by the likes of COD Warzone – and so the figure is somewhat less surprising.

Still, with each new success story, it is increasingly clear that microtransactions will not be going the way of loot boxes, and are likely here to stay for the long-term.

Discuss on our Facebook page HERE.

KitGuru says: Are you still playing Diablo IV? Have you purchased any of the microtransactions? What would be a more consumer-friendly replacement? Let us know down below.

Become a Patron!