UK tech retailer Ebuyer to be bought by Fraser Group after entering administration

Ebuyer, an etailer that has served the tech enthusiast scene in the UK for decades, has now entered administration. It might not be the end though, as sources have already indicated that Fraser Group is due to buy the company from administrators.

Fraser Group is a company founded by Mike Ashley, the founder of Sports Direct. Over the years, Fraser Group has acquired a number of retail brands, from House of Fraser to GAME. It also has investments in the likes of Boohoo and Asos. As reported by The Register, Fraser Group is in talks to pick up Ebuyer after the struggling tech retailer entered administration this month.

Ebuyer has already updated its website, removing the tech store we all knew and replacing it with a link to a Fraser Group-owned site, Studio, which sells everything from sofas to clothing. This is strong evidence that The Register's source is correct and that Ebuyer will be joining Fraser Group.

Ebuyer first came into existence 25 years ago, but competition from giants like Amazon, as well as competing tech outlets like SCAN and OCUK led to financial struggles. The company had sold to new ownership in 2023 but things did not turn around from there.

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KitGuru Says: When was the last time you ordered an upgrade from Ebuyer? Which retailer do you usually go to for PC hardware? 

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