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At CES this week, Sandisk is announcing a big rebranding of its internal SSD line-up. The WD Blue and WD Black ranges are being replaced. Moving forward, Sandisk will launch Sandisk Optimus, Optimus GX and Optimus Pro SSDs. The first set of drives are also ready to hit the market in the coming weeks.
Sandisk says the Optimus branding is intended to simplify the lineup and give customers a clearer sense of performance tiers as the company expands its storage offerings for gamers, creators, and professionals. “The SANDISK Optimus brand redefines what performance means for consumer needs,” said Heidi Arkinstall, VP of Global Consumer Brand and Digital Marketing, adding that the change is designed to make it easier for buyers to identify the right drive.
The base Sandisk Optimus line targets creators looking for faster everyday performance and replaces the WD Blue range, including the WD Blue SN5100 NVMe SSD. The Optimus GX tier is aimed at gaming systems, offering higher speeds, larger capacities, and improved efficiency – taking over from the WD_BLACK SN7100. At the top end, the Optimus GX Pro line becomes the flagship, positioned for AI PCs, workstations, and high‑end gaming rigs. It replaces the WD_BLACK SN8100 and incorporates higher capacities and Sandisk’s latest storage technologies.
Unfortunately, we don't have pricing details yet for these drives, but they should be similarly priced to previous WD Blue and WD_Black offerings.
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