Activision is currently issuing copyright strikes on Call of Duty: Advanced Warfare YouTube videos that show off in-game glitches, cheats and hacks. This information came from an internal email that the network Machinima sent to its partners, warning against uploading these sort of videos.
“Activision is being particularly vigilant about their Call of Duty videos lately; issuing strikes on videos showing glitches. If you post videos highlighting these glitches, your channel may be liable to receive a copyright strike so please be careful”, the email reads.
However, Activision claims that it isn't attempting to hide evidence of problems within the game, but rather diminish the number of cheaters by keeping glitch and hack videos off of YouTube:
“Occasionally, some folks post videos that promote cheating and unfair exploits. As always, we keep an eye out for these videos”, the publisher's statement reads. “We're excited that so many fans are having fun playing the game and posting videos of their gameplay. We love watching the videos ourselves. We are appreciative of the community's support in helping to ensure that everyone has the best playing experience possible.”
Unfortunately, these copyright strikes can seriously damage YouTube channels and in some cases, kill them off entirely. Accounts with copyright strike will be classes as ‘in bad standing', which removes access to a few features which can include the ability to set videos as private or unlisted, add custom thumbnails and even live stream. Accounts that receive three strikes will be terminated entirely.
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KitGuru Says: This isn't the first time a big publisher has taken a controversial approach to gameplay videos on YouTube. However, will hurting content creators with copyright strikes really put a stop to glitch exploits? What do you guys think of Activision's approach?