Home / Channel / Studies show that Galaxy Tab was ‘confused’ with iPad

Studies show that Galaxy Tab was ‘confused’ with iPad

Internal Samsung documents have shown that a percentage of the consumer audience were unable to tell the Galaxy Tab and iPad apart. Samsung admitted that this led to ‘strategical changes’ in advertising.

CNET reported that Samsung internal studies showed that consumers were confused over the Galaxy Tab tablet, mixing it up with the Apple iPad.

The survey that Samsung sponsored fed back the following information “Over half of consumers who recognize the Samsung sponsored TabTVC [believed to mean TV commercial] thought it was for Apple. Only 16 percent thought it was for Samsung…. Only 11 percent of consumers are aware and can link the Galaxy Tab back to Samsung while 65 percent of consumers are aware and can link the iPad back to Apple.”

The company who conducted the study for Samsung (Gravitytank) said that they should continue “to offer distinct and distinguishable Galaxy products.”

The ongoing battle between Apple and Samsung has ‘leaked’ a lot of interesting information from both parties. The trial continues on Friday and people are hoping that more juicy secrets hit the public domain. We have already seen photos of the iPad, iPhone and Galaxy prototypes.

The study named “Touch Portfolio: Rollout Strategy, Recommendation based on consumer insight.” was entered into evidence yesterday for the trial in San Jose, California.

Kitguru says: Damaging for Samsung? or does it show that they were trying to differentiate their tablet from the main competitor?

Become a Patron!

Check Also

MSI Laptop Roundup: RTX20 Series Deals

MSI is fast approaching their 35th anniversary and you may have seen that they’ve just announced their new line-up of next generation laptops featuring the latest Nvidia RTX 3000 graphics cards. Here at KitGuru we strive to give you the best, honest, buying advice and we think this announcement is the perfect time to check out their last generation laptops as we think this is the perfect time to snap up a great deal. We’ll be showing you a roundup of 3 15.6” MSI gaming laptops, comparing their size and specifications.